When to send a newsletter? Days and hours depending on the sectors

The bulletin is an effective means of communication, provided that it respects good practices. Knowing when sending a bulletin is one of them: the moment of shipping is decisive of the opening rate and the interest of the audience. Depending on the sectors and the objective, some slots should be avoided. Others are particularly attractive.

Why send a bulletin at the right time?

Mass marketing authorized to overwhelm the reception boxes, regardless of the moment and the qualification of the audience. But mass marketing works less well, or in any long -term case: companies have understood this and use this observation to make a difference.

In 2025, strategies gained precision and predict quality. Exercise is remarkably possible thanks to innovative and accessible creation and programming tools.

Sending a bulletin at the right time is one of the good practices as part of a precise and quality marketing strategy. Very specifically, it is important to send a bulletin at the right time to involve the audience in two aspects.

• Be read : A bulletin is open and read whenever you send it to the right time. As an counterexample: A bulletin can be lost in the Mass if sent at the wrong time, the recipient tends to select indiscriminate electronic emails to eliminate them without even reading them.
• Awakening interest : The right time is the time when the audience is willing to consume: information, products or services. Example: Program The sending of an email marketing after its recipient interacted with the brand is effective to capture the consumer at a time when it has a purchase intention.

To speak KPI, the shipping time has an impact on the opening rate, the click rate and the conversion rate.

What is the best day to send a newsletter?

Tuesdays and Thursdays are the two days that return more frequently when the best day question arises to send a newsletter. Reasoning for elimination allows us to understand this statistic:

• On Monday, the vast majority of people begin their work week and focus on the professional.
• On Wednesday, part of the population spends their day to children, which leaves little time and interest in electronic marketing emails.
• On Friday, the vast majority of people are on weekends, their concerns focus on it.
• On weekends, many assets want to disconnect, or are busy in their extra -labor activities.

Here it is about touching most of your audience. However, current technologies allow to create very personalized newsletters, refine the programming of their campaigns and postpone shipments according to customer segments. If required, The best day to send a bulletin depends on the business sector, on the one hand, the client’s profile and the recipient habits, on the other hand..

The days to avoid

Traditionally, it is not recommended to send bulletins on Monday and Friday, or too late at night. This is the observation of the most popular bulletin software editors, such as Hubspot, Mailjet, Brevo or ActiveTrail, which are based on their anonymous data to determine the moments when contacts are more likely to be reagents.

But these recommendations take into account the majority and are not formally valid for all types of activity or for all customer profiles. Today, these same software editors design very efficient email solutions, which allow you to customize large -scale communication. In this context, knowing the days to avoid is not enough: you must know the days to avoid in the client segment.

Zoom in 3 generally inappropriate moments to send electronic marketing emails.

Monday

Monday is a day to avoid sending email campaigns, for a simple reason: back to the office, people usually take the opportunity to classify emails received since the end of the previous week.

This is probably the time of the week in which they will be the least receptive to a newsletter, even if they consult their messages. An email sent that day can end in the basket, not lu ..

Friday

In a professional context, there are little chances of the perspectives to consult their mailbox during the weekend, so it would be tempting to send emails on Friday. Friday, however, it is not ideal. Because they end their day before, or have tasks to end before the end of the week, readers are not in optimal receptivity conditions.

The weekend (Saturday and Sunday)

Despite the growing ubiquity of digital, on weekends they are still a moment dedicated to family life, domestic tasks or activities with friends or children. Therefore, readers are less receptive on Saturday and Sunday, and every least in a context in which the goal is a B2B audience and the newsletter is about professional issues.

The best time to send a bulletin according to the activities sectors

If these tips in the days to avoid are useful for all types of activity, the ideal time to create a bulletin and send it depends on many factors, including the one linked to the objective. In fact, taking into account the potential habits of the recipient is essential to determine the appropriate moment of shipping: a moment to consider as an opportunity, which depends more on the level of receptivity of the recipient to the message than in a schedule or one day of the week.

Certain activity sectors, such as electronic commerce or large distribution, depend on very precise spaces. Here is any illustration, to understand the reasoning to follow. The data are mainly a Brevo survey.

Electronic Commerce: Wednesday at 10 am

To determine the key moments, the Brevo survey takes into account two main factors: the opening rate and the click rate. For electronic commerce, the opening rate is visibly higher on Monday. On Wednesday, however, this survey records a much better click rate: 35 % on Wednesday, against 10 % on Monday. To define the ideal shipping schedule, the same method is applied.

The Sendinblue survey for its part shows that the moment when the electronic commerce sector records most email openings is relatively close to the average of all combined sectors. On the other hand, on the basis of the click rate, it is found that the ideal niche for electronic commerce is more limited, compared to the general average. To achieve your conversion goals, based on a general average, it is advisable that e -merchants send your bulletins on Wednesday at 10 am

Software: Wednesday between 2 pm and 3 pm

Wednesday is an efficient day in email in certain sectors, including the software sector with a click rate of 38 % according to the surveys.

Regarding the schedule, the ideal niche for this sector would be at the beginning of the afternoon, around 2 pm at 5 pm is the best time of day to send a bulletin in the software sector. This is remarkably justified by a concentration of openings between 1 PM and 3 pm

Far from the general average concentrating 24 % of the clicks between 4 PM and 6 PM, most clicks in this single sector are around 36 % between 2 pm and 4 pm

Marketing: Wednesday between 2 pm and 4 pm

For a marketing agency, it is Wednesday afternoon that it should be privileged to send emails. They are mostly open between 2 pm and 4 pm, and 20 % of the clicks take place between 3 pm and 5 pm by merging these data, we can deduce that the ideal time to send a bulletin for a company in the marketing sector is Wednesday at 4 pm

Great distribution: Thursday between 8 am and 10 am

With respect to the email opening rate, a large distribution closely follows the general trend. The newsletters are consulted in a relatively the same way every day of the week, with the exception of the weekend where the rates are lower than the average.

With a higher click rate than Thursday’s average, it is interesting for any player in the great distribution of focusing on this day. And as is more particularly in the time groove between 8h and 10 h that we see the best click rates, this is the right time to send a bulletin. The recipients plan to go to the store when the weekend arrives, which justifies the lowest click rates than Friday’s average and during the weekend.

B2B and Professional Services: Thursday between 8 am and 10 am

B2B companies, whose services to professionals register a significant opening rate on Tuesday, with an average opening space between 7 am and 10 am on the other hand, the click rate is maximum on Wednesday.

However, the 10 PM time slot has 32 % of the clicks, unlike the average, all sectors combined at the end of the afternoon.

According to Brevo, B2B companies and professionals to maximize the performance of their bulletins when choosing them send them on Tuesday morning, between 8 am and 10 am, therefore, it is the ideal time to send a B2B bulletin and maximize the results.

How to find the best time to send a newsletter?

Companies offer different commercial offers to audiences that have different behaviors. Therefore, the notion of better time to send newsletters is very variable. Several simple methods allow you to find this best moment for your own audience.

• The A/B test method It consists of testing two versions of a strategy, then comparing their respective results. A company can schedule the sending of a campaign in two separate moments: half of the same client segment receives the newsletter at the same time, the other half at another time, and the company compares the opening, clicks and conversion rates.
• Analyze the history of your dataIf any, determine when sending a bulletin. This analysis can impose to refine the segmentation of its customers, based on the reactivity criteria for bulletins. The analysis and exploitation of the data is automated by the way, in which case the user is happy to program the bulletins in the “Better moment”.
• Ask your customers It is also an effective method. In the subscription forms, the company adds a question about the frequency and time to send newsletters, to make sure they do not invade people’s privacy.

To go further, discover how to identify key success for email by downloading the bulletin guide; Or discover the creation software of the newsletter.