Who wants an application or a website that is difficult to understand, use, and aesthetically not in tune with the times? PERSON ! The studies carried out by McKinsey prove that a quality UX design offers an impeccable user experience, customer satisfaction and, quite naturally, the growth of the company. When it comes to generating income and developing your business, the UX has a major role to play. The impact of an excellent user experience goes beyond short-term advantages. It can positively influence your business in several ways. Let's take a quick look at some of the factors that are the direct result of a good UX design and that will stimulate your business.
What is UX Design?
UX is the abbreviation of “user experience” or user experience. The user experience encompasses all aspects of the interaction of the end user with the company, its products and its services. The objective of the user experience is to find a synergy between the company's objectives and the user needs. In other words, it is a question of how the user feels when he uses your application, your website or your software. It responds to preferences, perceptions, emotions, user feelings and many other things. A positive UX design improves conviviality, accessibility and pleasure of interaction with your website or application. Hence the importance of working it actively!
The 5 levels of UX Design
Although the design as a whole undoubtedly improves the user experience, there are different levels of UX design:
- The most basic level of the UX is functional. This means that the user can technically perform the tasks he must accomplish. You arrive at this level when you give a list of tasks that users can perform, to a developer. It then builds the system so as to allow the user to perform the necessary tasks. The emphasis is only placed on the What.
- The next level of the UX is usability. This means that the user really understands how he can perform the necessary tasks. There is a whole corpus of knowledge on usability, made up of best practices from years of study on men-machine interaction. If the user does not know how to do a task and he needs instructions, then conviviality is not good.
- The third level of the UX goes even further in the idea of ​​conviviality and concerns comfort. This means that the application is not content to follow best practices in terms of conviviality, but that it strives to make the execution of the user tasks easy, and not only understandable. This reduces the cognitive load that the user needs to understand the website/application. This step is generally to eliminate obstacles and iterations.
- If you set up the level of the UX, you enter the level of pleasure. This means that the user likes your site/app 'and that he takes pleasure in using it. Details, style, humorous keys, attention paid to design elements, the love that has been put in it etc. make the user happy to use it.
- The last level of UX Design, the Apex, is the meaning. This means that the site/application improves the life of the user, that it makes the world better, interaction interaction. It also means that it contributes to the strategic objectives of the company at the highest level. The meaning, the objective, the inspiration are what makes people move.
What are the advantages of an effective UX design?
It increases conversions
Many websites sell the same product/service. But customers choose to visit and buy on sites offering an easy and efficient user experience. The increase in the number of visitors mechanically leads to an increase in the conversion rate. Since investment in UX design increases the company's income, associating with a web agency specializing in UX Design is a good strategy. According to a study published by Forrester Research, while an excellent IU Design can increase the conversion rate of a 200 %site, an excellent UX Design can increase this rate by almost 400 %.
Reduction of maintenance costs
A good user experience allows your visitors to more easily get all the information on the product or service that you sell to them. If users get answers to all their questions on the site itself, they will not have to send you e-mail or call you. This will therefore reduce your assistance costs.
A boost at SEO
An effective UX design helps to significantly improve your SEO classification. The ultimate objective of a search engine is to provide users with information quickly and practically. There are several factors that a search engine uses to follow user engagement, the UX is part of it and has a powerful impact. The UX design must focus on many factors of which here are the main ones:
Increase loyalty to the brand
Loyalty to a brand is the tendency of a consumer to buy products of the same on several occasions. Loyalty is a strategy that must be at the heart of any business. A flawless user experience does not only impress users at first, but holds them for a lasting relationship. A user -centered design and the continuous correction of bugs are the keys to user loyalty and the maintenance of loyalty to the brand.
A good UX helps reduce costs in the long term
It is essential to pay attention to the design of the user interface from the first stages of the development of a product. If you do not have the right UX and build a product after having already spent a lot of money, your customers will not remain faithful to the product. Rebuilding the product after its launch will also cost time and money, sometimes forcing entrepreneurs to abandon it. According to the book “Software Engineering: A Practitioner's Approach” by Robert Pressmen,
“For each dollar spent to solve a problem during product design, $ 10 will be spent for the same problem during its development, and multiplied by 100 or more if the problem must be resolved after the product is released. »»
An effective UX design can therefore save a lot of money in the development of a product.
Stay relevant thanks to continuous UX iterations
The web is a sector that evolves extremely quickly. Brands must constantly update their perspectives as well as their product offers in order to stay in line with the expectations of their customers. This means that continuous iterations are essential to ensure the sustainability of the design and basic functionalities of your product/service. No design is never perfectly complete. If it stagnates too long, it becomes obsolete, which leads to a sharp drop in customer engagement and, therefore, your income and your profits. This means that if your design is not up to date and does not correspond to the trends in the user experience, this can affect the authenticity of your product and customers will be less inclined to buy from you.
