For 2 years now, many Marketing specialists do their best to follow the main trends. And, the least we can say is that the task is far from easy. Indeed, COVVI-19 always has an impact Considerable on digital marketing trends, which creates a certain uncertainty. No one can say what the month, two months or the next six months in store for us. In this context, it is useful to analyze, once again, Digital marketing trends which will be popular in 2022.
#1 The end of cookies
And yes, if you didn't know yet, Google has announced that it would end cookies monitoring At early 2023. So you have to be ready. What does this mean for your business? It's simple. This is bad news, which will require radical changes. User monitoring On the web is essential for many advertisers and companies. However, concerns relating to Privacy of users have become greater for an increasing number of Internet users.
It was especially verified at the time of implementation of the GDPR, Who made consumers much more aware of their online privacy. There is already an option allowing Internet users to refuse cookies and follow -up By third parties, but digital advertisers are now looking for new tactics. Many of them are starting to implement data collection to collect information on consumers and thus provide relevant advertisements.
Zero-Party data win More and more land. In short, it is about data provided directly by the consumer to a brand. This can be done through a investigationfrom the gamification or a simple online interaction Between the consumer and the brand. You should consider strengthen your tools of Customer relations managementbecause this data will become crucial when the Follow -up of cookies will no longer exist.
#2 Personalization
To be frank, this trend was already very marked in 2021. But in 2022, it is no longer a trend, it is an obligation!
Indeed, around 84 % of consumers claim that it is important to be treated as a full -fledged person To win their trust. Approximately 74 % are frustrated when the Content of a website does not correspond to their interests. Moreover, more than 50 % change brand When companies do not personalize their services. First of all, Determine Who are your customers on the basis of demographic and psychographic data. Consider them:
- Age
- Sex
- Location
- Marital status
- Income
- Purchase behaviors
- Language
- Level of education
- Interests
- Hobby
You can Segment your customers in separate groups to better meet their needs and interests. Personalization of your content will help you Establish an emotional link with your customers. They will recognize that you understand what they are going through.
Thanks to personalization, marketing specialists obtain a return on investment eight times higher than “classic” marketing expenses, and a 10 % increase in sales. Approximately 80 % of consumers are more likely to make a purchase When brands personalize also their products. When you follow other trends, keep personalization in mind.
#3 The power of artificial intelligence
Artificial intelligence has been in the digital marketing sector for some time now. But in 2022it is reasonable to think that companies will integrate functions supplied by AI in their strategies referencingof Traffic management and others digital marketing strategies.
AI technology can help companies carry out forecast and commercial predictions. For example, the Health sectors or finance can use tools fueled by AI to formulate strategies digital aimed at attracting and retain customers.
In 2022, companies will rely more on AI tools for automation of digital processes. For example, in Using conversational AI and automation of robotic processes (RPA) To provide a Automated response to customer requests. It could greatly improve process processing and customer satisfaction.
In addition, companies can implement AI in different fields of their digital strategies. For example, companies can use AI tools to automate their work of referencing and thus obtain data in real time on the use of keywords or Backlinks. Companies can also:
- Use AI IA content planning and optimization tools,
- Use e-mail marketing tools fed by AI
- Use IA -based digital advertising tools to rationalize their digital marketing operations.
In short, a real (r) evolution.
#4 Social trade
Social trade is not new, far from it, but it is finally becoming A common form of purchase. Brands are more wise than ever when it comes to taking advantage of influence marketing or even creating advertisements that integrate perfectly at networks social.
Instagram and Tik Tok were particularly influential To speed up the tendency of social trade. Instagram Checkout gives brands to advertise and sell their products directly on the platform.
Tik Tok is changing the game in terms of Influence marketing Thanks to tools such as Creator Marketplace, which allows brands to find creators in line with their products and interests. There is also Tik tok shoppingwhich allows the marks of S'engage in a way more significant With customers directly via the application.
The research carried out by Statista show that social trade is booming And that this trend is not about to slow down.
#5 Automation
When you develop your digital marketing strategy for the year, Look for means to better use your time. The best way isAutomate repetitive tasks To improve your efficiency.
For example, you can use automation as part of Your marketing email strategy. You can send the sending e-mails to consumers according to specific behavior. If a person abandons his basket, send him an email. If a person visits a specific page, send him an email. You can customize them to show consumers what they left behind. Thus, people will be much more likely to return to your website … especially if, with this email, you Include a reduction coupon.
#6 Video content
Video content, Also, too, Continue to dominate The landscape of digital marketing. You can use the video content as part of your SEO strategies and Marketing on social networks.
First of all, perform Keyword research To determine what your customers are looking for online. Afterwards, Use video content To answer their questions. Once you have created your videoshare it On your business's blog, on your social networks etc.
Make sure to Add subtitles (a lot of people watch the videos without sound) and Optimizing it for SEO. You can also Create live videos On Instagram and Facebook. Use AR and VR on Snapchat and Tiktok also. Following the latest video trends will help you stay relevant to your target audience.
