Laetitia emigrated to Quebec as a permanent resident in 2008, at 36, to continue his career in the world of communication and marketing as an employee and, above all, to bloom as a woman and professional. But life loved him differently due to a global economic crisis about his arrival … and thanks to his proactive attitude, his determination to compose his successful score without thinking that she was recommended, as well as the choice of her new social entourage, finally improved “self -employed” without having any knowledge of the business ecosystem of Qubec … in entrepreneurship, very short!
Since this decision in 2009, he has lived in Montreal, launched a first company called the consultant of@Z, he became Franco-Canadian, married Samuel.
Bonnet, a Professional Jazz-Israelà guitarist and began his Quebec career advising local entrepreneurs and immigrants in communication and marketing.
In 2021, he launched his second company Marq ‘Etic Conseil and declared a “provocative benevolent” to provide personalized support to entrepreneurs who go from identity to communication to reveal their identity positioning and singularity with clarity and relevance to optimize their commercial launch and optimize their communication strategy.
In May 2023, he innovated in the business support market and formalized the creation of the Jazzetar Jusite ® route! that applied to herself and that begins by the principle that “each entrepreneur is an artist.”
It is based on your own experience and experience to affirm that “its difference is an additional commercial value and my trip of the 8 pm is the way of composing the score of its success, the only one that suits him and that has always existed in the background.”
This revelation using the basic marketing concepts applied to itself allows any entrepreneur to align their daily actions and modular them between the structure and
Improvisation as a jazz artist.
“You can have the skills, if you don’t have the attitude, it will not succeed” – Gandhi –
Laetitia is aware that she was lucky to know the characteristics of her early personality in her youth and when she found herself in the students’ exhibition in Paris, she chose her studies in communication and advertising so as not to have the impression of working! He quickly understood that it was pragmatic and determined, therefore, learning in the field or with professionals was an essential parameter.
Then, his career took place in an agency of human size (too frank and direct for the great agencies!) And his last place before leaving France was director of great accounts and director of internal planning to coordinate the work of the three teams that constitute the creation of an advertising campaign: commercial, creative and production.
Canada was the fate of his dreams after receiving his first salary. Between 23 and 35 years, he visited this country 3 times until he made a self -corner with a friend (6oookm!). In addition, the only Géo magazine he found in his room while emptying his department was the one that had the cover of the Lagos de Quebec; One can imagine that his attraction to this country was an obvious unconscious that resulted in the wind of freedom and humanism that he felt in his new way of life of the first months in Montreal.
However, given his arrival in 2008, in the midst of the global crisis, he could have thought that Quebec did not want to welcome him because, at that time, he had become used in continuity in his life in France, but no job offer in communication left specialized sites … There, his rigorous preparation of one year Uprama was useless!
In 2009, two friends told him, a few weeks apart, that he should become communication councils as an autonomous worker because they have already received their innate leadership and self -control. Their first reaction, treats with them “crazy” because he considers employers as a source of problems (French printing) and that no one would recommend that it would be pure madness. But one of them added: “What do you have to lose?” ». He realizes that he has nothing to lose and launches his first company as a communication service external to the mandate that the second ethical marq in 2021 and finally was never Asard because his destiny had to be different.
Among his first mandates, one of them gives him the opportunity to support the integration of French pre -immigrants and advise them on their attitude for a harmonious process before their arrival in Montreal. Also be in charge of activities to facilitate the integration of newcomers through their new community. A 9 -year experience that allowed him to remain close to the concerns of French immigrants in the different stages of his immigration and adapt his advice according to each individual situation.
Like any important transition in a life, certain stages are more difficult or traumatic … The year 2014 was a disturbing year because the great events have arrived simultaneously, which forced her to review the fundamental of her life: she knows her lover, she becomes Canadian, her father is the victim of Alzheimer’s disease with the inevitable family consequences, while her social life is beautiful. In summary, his life as a woman took off and his life as a girl suddenly collapsed at 5,500 km and 6 hours of time difference.
She suffered the agony of immigration without having anticipated them, of course. He had to handle this growing guilt, divided between a deep desire to be happy (like his parents and his sister they also wanted!) And his need to be present and help at such a cruel moment for his family.
Therefore, he decided to transform his professional activity to be able to travel more frequently into “mode” trailer And he realized that his passages were more qualitative than if he had remained used in France because he dedicated himself to the well -being of those around him for 3 weeks or more than a month, once or twice a year.
Its history is a specific story that can help you realize that life leads us to make decisions regularly and that the alignment of your actions with its values ​​facilitates the resolution of certain course difficulties to respect our commitment to ourselves and our loved ones.
His advice: he does not think that the value of his service offer depends on the amount of thumbs or external reactions to his actions because he must, in the first place, clearly reveal his own identity to make a difference in his market and especially persevere as a long -term entrepreneur. Be careful with the interpretation of the word freedom associated with entrepreneurship, it can be an ally or an enemy of its development if you only have skills! …
