Several weeks ago, Google announced an overhaul of its search engine Introducing a new way of exploring subjects. How ? Thanks to a function ofArtificial Intelligence (AI) called Mum (Multitask Unified Model). Google thus plans to guide users through the subjects that interest them in a way more visual. He claims to be 1,000 times more powerful that his predecessor, Bert (Bidirectional encoder representations from transformers), presented for the first time in 2019. In this article, we will see in detail what will be what will be Google Mum and how internet users may benefit death changes.
What is Google Mum?
Mum update aims at meet the requirements of modern research using a algorithm Food by L'Ia. The goal? Improve THE capacities of online search. When they carry out internet research, users face, contrary to what they thought, multiple research, geographic and linguistic barriers due to a lack of intuition of the search engine.
The update Mum will remove there need make of multiple research In order to compare and obtain more in -depth information. Mum has the ability to understand and provide based solutions, not only on textual content, but also on an interpretation of images, videos and podcasts, in a way that has never been possible before.
Google Mum includes 75 different languageswhich implies that it can group results to offer users themost complete research experiencein responding even to the most complex queries. For example, it will automatically be able to translate a website containing precise information on a subject, then provide you with this information, even if this website is not French.
Google Mum goes Redefine the relevance of research By changing the way people access and use web information. Nevertheless, it is better to take this update with tweezers. Because any content is not relevant and finally comes down to the discretion of the user.
Google Mum and SEO
Although there will probably be great changes in the way Content marketing Works, the idea of ​​regularly publishing engaging and informative items that respond to users will remain the same. Here are some Elements relating to SEO and which we can Wait in the Google Mum era:
The potential end of keywords
When it comes tosearchesTHE users benefit fromA considerable advantage with mum. The intuitive nature of the program makes it almost a personal assistant for web research. The end result is probably a lesser dependence on keywords, because Mum will be capable ofExtract important information elements a wide range of supports and subjects.
Less dependence on written content
Don't get me wrong. Written content, such as blog posts and articles, will always be important. But mum Also use videos, of the images and Audios supports for information.
This means that if you mention an art exhibition in Paris in Your podcast,, Google will be able to say, From this audio supportthat your episode Contains this information And will add it to the search results.
Increased competition for research
The other aspect that could be a problem for SEO experts is the increase in competition for research. With mum, there are no linguistic or regional barriers. This means that your information is in competition with those that are on the other side of the world. Now there are certain aspects where local research will still be appropriate. In this case, it is logical to try to'accentuate the regional aspect of content so that it is perfectly identifiable.
More efficient vocal research
More and more people use tools daily as Google Assistant, Siri or Alexa. The AIs are starting to be part of the household daily life, so it is important to accommodate them. Mum is only an additional step in this trend. This means that brands and advertisers must take the train on the march and seriously look at Voice research conducted by Internet users.
Good practices with Google Mum
- Create content that remains of high quality and perfectly targeted. The content must answer questions and Bring a high level of added valueincluding Appropriate use of multimedia formatsso that the mum notices you. THE written contentsincluding tickets blog and items,, remains a key element to attract attention. It is increasingly important to support it by podcasts, images, audio and video content. This will be useful when the new mum iterations come into play.
- Google Mum will know that it is relevant and add it to the search results. Your content will now compete with the most important contributions from around the world. Although it removes linguistic barriers, it would still be wise to have a Multilingual SEO As part of your strategy. This will considerably affect the power of your content, so use it to your advantage.
- Produce content that strengthens recognition and fidelity to the brand Using Texts, images and other informative and attractive media. Do not forget to add structured data to your page to give clues to the content. Brands and advertisers must keep in mind that it is an update centered on AI. We know that if Google Mum will extend responses to researchthere will always be people who will know where to look for and who trust to get reliable content. The enlargement of competition in SERPs will not reduce your current audience as long as you remain reliable. In summary, continue to Develop your expertise and authority In your sector in order to be able to “eat” your competitors.
What to remember from these different points? The emphasis will be put on the forties, And that's good! If it is interesting, relevant and useful for your end user, your content will simply be seen.
