Discover the keys to the SEO Off-Page: via the PageRank, quality backlinks, content marketing, social networks or the local SEO. Boost your SEO with proven strategies for increased visibility and reinforced online authority.

Your website is at the bottom of the ranking and you do not understand that, despite all your optimization efforts, it does not take off? Your items respect the standards of web writingL'arborescence of your site is on the square, and your internal mesh is particularly neat. But still nothing! Did you take into account SEO off-page criteriaessential for good SEO?

THE SEO Off-Page is the set of Optimization criteria emanating from external links to your website, and which tells Google that your site is a reference in its field. THE backlinks (incoming links) are the links that point to your site and which will help build the reputation of this one.

How to make sure your Netlinking strategy is effective? Here are the 3 criteria of the SEO Off-Page to take into account.

It is not a secret for anyone, all search engines take into account your popularity To place your search results on the front line. Google has placed in its relevance criteria the Quality of links Pointing on your pages. The quantity is no longer the primary criterion of the SEO off-page. It can even serve the target page! You must therefore pay attention to the popularity of the page that points to you. This must meet several criteria:

  • She must have a high popularity rate. Some links from these sites may be enough to propel you into the first pages.
  • She must have The least possible outgoing links (pointing to other sites than yours). Indeed, the popularity of a page is diluted between all the links offered on this page.
  • She must deal with same domain that yours. To tell Google that your page is recommended by an expert in your field, the semantic field Of the two websites must be very close. A childcare expert blog has no interest in being recommended by a blog dealing with automotive parts!
  • It is preferable that she is old -fashionedrather than recent.
  • A link = a site. It is better to seek several remote sites with a link each.
  • The distribution of links must be smoothed To avoid sudden backlinks peaks that can be assimilated to spamdexing by Google.
  • The link must be placed in heart of content To be as natural as possible.

Good to know: The pagerank is calculated for a specific page, and not all the pages of a site. Thus, your home page will generally have a higher pageank than your “contact” page.

Set up a netlinking strategy

You have set up a “all beautiful, clean” website. It remains to make it known to as many people as possible! The web being a networkit is important that your website is broadcast and recommended by referent sites who use their popularity to propel you into the category of “ trusted sites ». The interest of PageRank is to attract targeted organic traffic.

The more you have Quality links Pointing to your pages, the best will be your positioning in serp.

In your backlinks searchyou must target websites at strong popularity. To have an overview of the popularity rate of a site, tools like Majestic Or Ahrefs will allow you to check the Flow quote (number of backlinks on the site page), and Trust Flow (the quality of the links) of the pages. The internet sites that interest you must communicate on the same subjects as you in order to Strengthen the relevance of your keywords main. Indeed, it is common to write a links Containing the keywords that the remote site can use in order to increase the relevance of the target page. Of course, all these elements are negotiated on the basis of volunteering.

Backlinking

If you want results in Backlinking The most natural possible (and avoid the sanctions of Google Penguin and Panda), there are several possible solutions.

You can either search partnerships with other websites, either create content so irresistible that he will be shared by all.

In the first case, a exchange of links With expert sites in your field is an effective deal. However, you will have to make sure not to make reciprocal exchanges. A page A which points to a page B, in exchange for B which points to A. Google is capable of identifying the non-natural nature of an exchange of links. Of the Triangular links (A to B, B to C, and C to A) Get better results, even if this partnership is more difficult to obtain.

Linkbaiting

In the second case, it is a question of making Linkbaitingor “bait of links”. This technique consists in creating a causing content the natural desire to share itwhich will create links to your pages. The interest of this method is the instant creation of traffic Towards your pages, as well as an increase in your popularity with search engines. The idea is to do the ” buzz With viral content.

For example, you can:

  • Write an article ” rant Who will nourish controversy on social networks.
  • Make a Exclusive interview of a very followed personality.
  • Organize a competition to elect the personality of the year in your sector of activity.
  • Etc.

Once your links have been put in place, don't forget to follow To verify that they are active, or that the URL of your pages has not changed following overhaul. In this case, redirecting towards the pages are in order.

Strengthen your Off-Page seo: techniques and actions

Happy marketing

Content marketing is distinguished as a powerful tool to increase the visibility and authority of a site. This technique, centered on the creation and distribution of relevant and quality content, serves as a springboard to improve the classification in search engines and significantly engage with your audience.

  • Blogs: The blog is a pillar of content marketing. By regularly publishing informative articles, you demonstrate your expertise and build a content library that naturally attracts quality backlinks. Each article must bring real added value to your readers, answering their questions, exploring topical subjects or providing unique insights. Do not forget to optimize each article for search engines using relevant keywords.
  • Infographics: Infographics make it possible to present complex data visually and easily digestible. They are perfect for summing up research, illustrating processes or presenting statistics. In addition to attracting the attention of readers, infographics are often shared on social networks and other websites, thus generating natural backlinks.
  • White pods and guides: Offering white or detailed guides is a great way to deepen specific subjects. These high quality resources show that you are an opinion leader in your field and encourage other websites to link your content. In addition, they are an excellent tool for generating leads, as you can ask visitors to provide their contact details in exchange for download.
  • Webinars: Organizing webinaries is an interactive strategy that not only allows you to share your expertise, but also to create a direct dialogue with your audience. Webinaries can be used to cover topical subjects, provide training, or even to present case studies. Recording these sessions and making them available online can continue to attract visitors and backlinks long after the event.

Social networks

The integration of social networks into your SEO off-page strategy is essential to increase visibility and commitment around your brand. These platforms serve as catalysts, broadcasting your content to an extended audience and generating social signals that can indirectly influence your SEO classification.

  • Quality content sharing: It is crucial to regularly share high quality content – blog articles, infographics, videos – on your social profiles. This content must not only be informative and useful, but also adapted to the peculiarities of each platform. For example, short and impactful publications are effective on Twitter, while Instagram is ideal for captivating visuals.
  • Commitment with the audience: Social networks offer an unrivaled opportunity to dialogue directly with your audience. Interact with comments, participate in discussions and encourage shares creates a community engaged around your brand. This commitment strengthens the loyalty of your audience and increases the chances that your content is shared, thus expanding its scope.
  • Collaborations and partnerships: Collaborating with influencers or other brands can considerably extend your scope. These partnerships must be carefully chosen to ensure that they correspond to the image and values ​​of your brand.

Local SEO

The Local SEO is an essential element for companies wishing to attract local customers. Effective optimization of your online presence for local research ensures better visibility with potential customers in your region. Here are key strategies to strengthen your local SEO.

  • Google My Business: The creation and optimization of a Google My Business (GMB) profile is essential. This profile allows your business to appear in local search results and on Google Maps. It is crucial to provide full and up -to -date information, such as address, opening hours, telephone number and quality photos. GMB customer reviews also play an important role in strengthening the credibility and visibility of your business. Encourage your customers to leave positive comments and respond professionally to all opinions.
  • Online directories and quotes: Being listed in relevant online directories is another crucial aspect of the local SEO. Platforms like Yelp, yellow pages and other local directories specific to your sector of activity are important reference points. It is essential that your information is uniform on all these directories. Incons been inconsistencies, such as addresses or telephone numbers, can affect your ranking in search results.

THE Off-Page natural referencing Is, as we have just seen, long -term work. To be well referenced, your site must take into account all the elements ofInternal and external optimization. The popularity of your site therefore depends on an effective network. On the web, we cannot succeed alone!