Revops what is it? How to apply it in my business?

Gartner plans that 75 % of companies having the strongest growth in the world will deploy a model of “” Revenue operations »(Revops) from here 2025. Today, the urgency is to break the barriers and bring together the main silos of a company. This is why we are currently heading for a new reality where marketing, commercial and customer relations must work hand in hand. In this article, we will explain what this implies and how this “revolution” is an advantage for the companies that will adopt it.

What is the income operations (Revops)?

Revenue Operations (Revops) aims at Maximize the income potential of a company. How? REVOPS allows you to centralize all of your processes by aligning marketing, sales and customer service.

When correctly implemented, Revops Help a company to optimize Internal operations, to improve the acquisition of customers, to strengthen customer satisfaction and to establish a corporate culture focused on the revenue generation.

The income of a company is not only the result of an excellent product or a state -of -the -art service. No, this is the result of the coordinated action between the marketing, sales and customer service departments of a company. It's the Revops mission: relentlessly generate income to develop your business.

The advantages of Revops

Besides best collaboration Between teams and more predictable commercial growth, companies that align all their key functions obtain better results than those that do not.

According to the Boston Consulting Group, B2B technological companies that have relied on the Operations Revenue to accelerate their growth have benefited from considerable advantages, in particular from a increase of 10 to 20 % commercial productivity. Their research has also shown that a narrower alignment between the teams has led to:

• Increases in 100 to 200 % of return on digital marketing,
• An increase in 10 % fromacceptance of prospects,
• An increase in 15 to 20 % of the satisfaction of the customers,,
• Reductions in 30 % of the expenses Go-to-Market.

Other forrester research has shown that by average, companies using Revops see:

• Their growth increase 19% faster than those not using it,
• Their profits increase 15% additional.

Implement Revops within my company? The steps to follow:

Fundamentally, Revops is developed around Three main pillarsor the 3 ” P “: Process,, PlatformAnd People. Each of these pillars serves as a basic element, which means that Each pillar is built on the one who precedes it.

Processes

This is the moment when you have to develop a well -defined strategy, focused on objectives, which must be sent to all members/departments of the company. This makes it possible to ensure that you know precisely the management that your business must take.

Given that Revops is designed for Improve your internal operational processess, the first step is to carefully document your current processes and seek ways to improve them. Be careful, it is a titanic work that you should not do alone. Get help by people who know your systems, the inspections and successors of the company and who already have an idea of ​​what could be improved in your internal processes.

In the end, your processes must allow convert potential customers and create a quality user experience. If this is not the case, look for ways to improve them to achieve them. Keep in mind that all of this is not an easy task, because it will take time and efforts to document your processes and possible improvements in depth. In other words, do not expect it to be done in one day. Be patient because, in the long term, visible benefits will be extremely satisfactory.

Revops will help create More uniform processes throughout your business, by establishing confidence and responsibility. In addition, you should start to see a better customer loyalty, shorter sales cycles and more incentive sales.

The platforms

It's now time toexamine You will need to achieve your goals. The evaluation of your platforms does not mean that you need to add new technology to improve your internal processes. On the contrary, this may mean that you must reduce, rationalize or simply better integrate your current systems (ERP, CRM, Marketing automation software, etc.).

There are Platforms specially designed to improve your operational efficiency. You can therefore be interested in it (but it is absolutely not compulsory). Your ultimate goal is to make sure your data source is centralized So that everything circulates freely and easily between all the poles and systems of the company.

It will thus be easier for all services to access the appropriate data, follow it and save them. This will also increase collaboration between the departments, will offer quality analysis and will help your teams to serve customers and prospects much more effectively.

In the end, access to precise and unified data is the key to your overall success. They will allow you to identify the direct and indirect impact of your teams on the customer journey, the commercial objectives and the results.

People

As soon as you have been able to identify your processes and platforms, you probably have a fairly precise idea of ​​the measures to take to make your business more effective in terms of operations. This type of work can be done by your current operational team, if you have one.

However, you may have to redistribute responsibilities between team members in order to Start implementing a Revops model. You may also have to enlarge your current operating team or create one of any parts.

Whatever measures you need to take to bring together the necessary people to the implementation and success of your Revops strategy, You will eventually benefit from improved internal processes and better managed platforms.

Summary: Is it time to implement Revops?

If your goal Commercial is to identify and improve your weaknesses, or if you are looking to adjust your existing commercial strategy in order to increase your income, then you can benefit from the use of the use of Revops model.

The Revops model can help you identify problems but also solutions to be implemented within your business. If the alignment of the main centers/departments of your business is going well, then you will quickly see a positive impact on your turnover.