The Podcast sector is experiencing a boom in such a way that it should reach $ 94 billion by 2028. Today, which is very acclaimed by listeners, this type of content has become an essential communication and marketing tool for multimedia file diffusers. To launch a video or audio podcast, it is essential to find a platform that allows you to accommodate it and transmit it easily, or the chances of accommodation are numerous.
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How to choose your podcast accommodation platform
After selecting the podcast creation software, it is important to take into account a certain number of criteria to choose the most appropriate podcast accommodation platform:
- Storage capacity
- The characteristics
- Monetization possibilities
- Statistics and analysis
- The price
One of the main criteria to consider is related to storage capacity. For most recent accommodation solutions, storage is unlimited. However, some platforms have restrictions on accommodation and discharge, either in terms of the length or frequency of episodes.
Podcast accommodation platforms can give access to a wide variety of characteristics: audio edition, editing, download, export, compression of audio files or add sound effects. Some, such as Spotify and Deezer, also offer access to advanced characteristics such as mixing, audio or coding retouching. Others provide marketing tools to help Podcast creators obtain visibility and acquire new listeners. When the sector grows, the ideal is to opt for a accommodation platform that regularly offers new innovative features.
In addition, some hosts offer their users the possibility of monetizing their podcasts to affect remuneration. Thanks to monetization, podcasters can offer their listeners to subscribe, see dynamic ads or make donations.
There are also accommodation platforms that offer podcast audience analysis tools. Thanks to this, Podcast creators can not only follow statistics such as listenings or the completion rate, but also follow their listeners to collect data on their geographical location and listening habits. This information is essential to better understand the audience and improve podcasts accordingly.
In terms of price, podcast housing solutions offer different options depending on your budget. Some platforms are completely free or have a free version with limited features. Others are paid or freemium, with a broader range of features that allow users to host and share their podcasts more easily.
6 platforms to organize a podcast
1 – Spotify for podcasters
Spotify for Podcasters, previously anchor, is the Podcast Spotify platform and the best known accommodation solution. This is the best option for podcasters who wish to accommodate their audio creations easily. This platform all in one offers characteristics to create, develop and monetize podcasts, this, without storage limit. Spotify for Podcasters also offers audience analysis tools that allow podcasters to obtain valuable data, such as the amount of listening and the location of their audience. The tool is responsible for distributing podcasts on different listening platforms, such as Spotify, Apple Podcasts or Google Podcasts, and put podcastors in relation to advertising sponsors.
Prices: Spotify for Podcasters is a free tool.
2 – Ausha
Ausha is the reference platform for accommodation in Podcast in France. It allows podcasters to completely administer their content, from its publication to its monetization. Thanks to Ausha, it is possible to transmit podcasts on 14 listening platforms, but also on YouTube. In addition, the host has unlimited storage space. Ausha is distinguished by a modern visual identity with an ergonomic and aesthetic site.
Prices: Ausha offers a free 14 -day trial period and paid offers adapted to independent companies and podcasters. There are 3 formulas: launch at € 11, boost € 24 and supersonic to € 57. All these plans include unlimited creation, monetization, free migration, ausha club, dedicated support and exclusive resources.
3 – Podcastics
Podcastics is an online tool that allows you to accommodate, manage, share and monetize podcasts. The most recent accommodation platform offers an intuitive and visually attractive interface, as well as a wide variety of characteristics such as:
- Unlimited episodes
- Episodes programming
- Live broadcast
- Statistics
- Import podcasts in Apple podcasts
- Import RSS
- The addition of social networks to podcasts
- The search for episodes
- Tags
Prices: Podcastics allows you to start the accommodation and distribution of podcasts with a free trial month. The platform then offers 3 formulas with accommodation at affordable prices, located between € 8 and € 18 per month.
4 – Acast
Acast is a Swedish platform that was launched in France in 2019. It is known for developing associations with many advertisers such as BBC. Tech focused and destined for studies, Acast allows the dissemination of podcasts in many applications such as Apple Podcasts and Spotify. The platform offers versatile characteristics of podcasters that allow them to expand their audience:
- Promotion of podcasts
- Income generation thanks to advertising, sponsorship or membership programs
- Share podcasts on social networks
- Advanced Statistics Analysis
- Harvest of the necessary data to make the best decisions in terms of dissemination
In a 100 % customizable and reference website, ACAST offers Podcast diffusers the possibility of maintaining all data related to their content. In addition, the platform is available in several languages, including French.
Prices: ACAST offers a free offer with certain limited characteristics for podcasters that begin, as well as two pay formulas, influencer at € 14.99 per month and pro to € 29.99 per month.
5 – Podbean
In Podbean, podcast diffusers have all the tools they need to accommodate and manage their content. The platform allows them to record and distribute their audios creations, but also distribute them and promote them in Spotify, Deezer, iTunes, Apple Podcasts or Google Podcasts. Among the characteristics it offers, Podbean offers Podcasters the possibility of programming the publication of their episodes, customizing their topic, analyzing their performance using statistics or monetizing their project.
Prices: Podbean provides a free plan with 5 hours of transmission and a bandwidth of 100 GB per month. There are pay subscriptions that offer a storage space and unlimited bandwidth, but also audience measurement tools and monetization options. Its monthly rate is $ 9 for the unlimited audio package, $ 29 for the unlimited package and $ 79 for the network package.
6 – Spreaker
Spreaker is one of the complete accommodation solutions for the Podcast sector. This platform is ideal for podcasters seeking to expand its diffusion. In order to beginners and the most experienced spreaker, it offers the possibility of recording, hosting, distributing and monetizing podcasts. Thanks to the platform, podcasters also have the possibility of spreading their content in the most popular podcast applications. Spreaker provides free podcast recording software, Spreaker Studio, which offers a live podcasting function, as well as publication tools.
Prices: Spreaker has a free plan for podcasts with an unlimited number of episodes. It also offers 3 paid plans with a series of unlimited podcasts or collaborators depending on the chosen formula:
- Announcer at € 20 per month
- Anchorman at € 50 per month
- Editor at € 250 per month
