Understanding the reasons that push such or such Internet users to make such or such decisions is essential when we are at the head ofA website and/or a company. Some Internet users may not find your site, others may be disappointed with what they find there. To remedy this, it exists OPQUAST certification. This certification “Master of quality in web project” was created for the purpose ofUniform good web practices And so “make the web better”. In this article, focus on this certification and on the associated VPTCS model.
Opquast, what is it?
Opquast is collaborative work at the initiative of Mr. Élie Sloïm, author, trainer and speaker. This collaborative work mobilizes dozens of people and is translated concretely by the implementation of a ” Quality good practices benchmark »Suitable and used mainly for assess a website.
The number of good practices in the opquast benchmark is 226. They were all selected to be:
- Verifiable.
- Consensual
- Realistic.
- universal
Indeed, The opquast benchmark is valid worldwide and can be understood and applied by marketers and business owners through the planet. The objective main of opquast, and the implementation of all of these good practices, is:
- Evaluate the quality of a website.
- Know the possible improvement axes.
- Certify the quality of the web project.
Opquast has also produced many other benchmarks, such as SEO, Open Data or the mobile web.
The VPTCS model
On the web, Internet users wish to benefit from an experience as fluid as it is satisfactory. To do this, there are several levers that increase the quality of the customer experience. To activate these levers as effectively as possible, Elie Sloïm and Eric Gateau created, in 2001, an identifying model aspects allowingimprove the quality of the user experience. This model is The VPTCS model.
This is the transverse model used to assess The quality of the user experience on a website. Indeed, each internet user, even unconsciously, performs an assessment of a website and the experience he has just passed there.
The evaluation made of this website follows a concrete expectation: the website must answer several requirements Internet users. If this is not the case, the experience will then be degraded and there is little chance that the Internet user returns to this same website.
The evaluation of a site by an average user is carried out in several stages:
- The “potential” area of ​​interest.
- Referencing, press, advertising.
- Reception.
- Navigation.
- Evaluation.
- E-services (logistics, after-sales service, etc.).
Each of the steps listed above meets requirements very specific on the part of Internet users.
To improve the global user experience, it is necessary to understand their expectations. Experience must be the “best” possible. To be fully objective in this quality approach, there is The VPTCS model which establishes the list of Five requirements fundamental users
V For visibility => Find the site.
P For perception => Use, navigate properly on the site.
T For technical => The site works.
C For content => that the contents are of good quality.
S For services => that everything that happens after the visit, of good quality.
What is the VPPCS model really?
First of all, know that it is rather intended for professionals being brought to Manage a websitebut also to leaders wishing to understand the psychology and the reasons hiding behind the actions of Internet users.
This model is used for several things: first of all, it is used to differentiate What is linked to the user experience (UX) and what is linked to the user interface (UI). The 5 letters (vptcs) constitute theUser experience as a whole But there is also a block ergonomic,, technical And content representing the interface.
This model is also used to highlight the site added value thanks to content and services. This model is also more and more used by professionals like experts from the Churchill web agency To audit a website or even assess the cost of an overhaul of a website.
The VPTCS model is also useful for explain To the buyer of the site what he will have to do, where the service provider will need him. Conflicting situations will therefore be eliminated much more easily, each part knowing exactly what to do.
