NFT will revolutionize the world of e-commerce.

For several months, NFT has been part of the debates The hottest in the technological industry. We got to a point where people have stopped surprising incredible sums from which the NFT sends. Therefore, one can legitimately wonder if the NFT is a simple mode or if they will have a major impact in the future. As the popularity of NFT increases, E-commerce companies integrate them into their business strategies. Today, let's explore this recent phenomenon and see How the NFT will revolutionize the world of e-commerce.

Quick definition of NFT

Nft is the abbreviation of Non-Fungible Tokenswhich means that it is non -exchangeable. For example, a 10 dollars ticket can be exchanged for $ 1 tickets, making it a 10 -dollars' dollars. But imagine, if your 10 dollars ticket is signed by Kylian Mbappe… would you exchang it for 10 1 dollar tickets? Surely not, because your 10 dollars ticket signed is unique and cannot be exchanged for other tickets – it is now non -fungible.

While the Fungible assets can be physical (house, money, property) or immaterial as cryptocurrenciesTHE Nft are strictly digital. An NFT can represent any physical active in digital form, for example audio or video files, digital works of art, etc. WhenA customer buys an NFThe Buy the property of the productand not just a license to use it. It can in keep property As long as he wishes, or sell it to a new buyer following this operation.

The NFT, more and more of you are interested in it. Let's see how these digital assets be able to be The next e-commerce revolution ::

Reduce customer life value

Customer loyalty is the objective of any e-commerce brand. They can Associate NFT with their “classic” offers For attract more customers. These NFTs could unlock awards and special benefits. They can also allow buyers to obtain early and exclusive access to new products, discounts, offers, functionality, etc.

On the other hand, convert a buyer For an NFT can be a little more expensive than converting a buyer for a t-shirt-you can find it everywhere. But the risk is worth it because there is a good chance that the Buyer of the NFT is going on the value scale of your business.

Check the authenticity of a product

As NFT are based on the blockchainthey are unique,, immutable And, above all, traceable. Traceability has become a primordial requirement for production on several levels and on several sites. It allows visibility And meets the requirements of transparency and consumer quality insurance.

A case study on the textile and clothing industry, but which can be applied to any other sector, offers a system allowingEstablish “technological confidence” Among all the partners of the supply chain. The distributed register (blockchain) can then be used to store And authenticate all transactions of the supply chain.

Optimize inventory management

In the line of the previous point, Data storage management and inventories becomes simpler because NFT are identifiable assets uniquely. Inventories are automatically updated as soon as a new transaction is carried out. All network affiliates can Follow missing assets And fill the stocks in due time.

Save authenticated transactions

Transactions that take place for Validate an NFT Before transferring it to an owner can also be visible on the blockchain. This means that we can generally go back to the source of the NFT. This gives everyone, in particular buyers, A solid way to confirm the validity of an NFT as well as its History of property.

This distinguishes them from traditional agreements transfer of funds or assets, in which a buyer often can only access information that the seller wants to communicate to him. With an NFT, everything the history Good is transparentwhich allows the most recent buyer to see if the property has changed hands in the past without his knowledge.

Alfa Romeo understands this concept perfectly and innovates by offering an immutable technology And decentralized capable of saving a vehicle data and to issue an NFT For certify your condition.

Create added loyalty programs

In an e-commerce market In full effervescence, no site owner is spared by the “war” of loyalty programs. These programs are targeting to retain customers and increase their added value. According to Retailwire, Almost 40 % Consumers choose not to join a loyalty program because they are considered to be lacking in value.

The problem with this type of loyalty is that customers are “win” for a very short period. From the moment they find places offering better prices, they will not hesitate to leave you. To win in the long term, you must therefore Invest in the addition of a single and authentic value.

This is where collection articles Nft can fill the void. Rather than just discuss points on products to which a large number of customers can have access, NFT offer Something really at the heart of customer knowledge: rarity. NFTs are completely unique offers that customers cannot get anywhere else. It creates a exclusivitywhich adds value to your program by not limiting it only to monetary exchanges.

Make a digital representation

Most physical articlesespecially those created for high -end consumers, are not fungible. This means that they are not easily interchangeable.

NFT are also non -fungible And that is why some people start to associate them with physical objects.

Usually, attaching NFT to physical objects has the main objective to digitally validate the authenticity of an asset. She uses blockchain technology to allow people to Keep track of the data associated with the object.

The world of collectibles is particularly meticulous with editions, past purchases, originals, false copies, among others – NFT connected are the digital future. Moreover, The blockchain is decentralized and immutableperson cannot falsify anything, which allows users to have access to the necessary data without being deceived.

Reach new audiences

The launch of a NFT can improve the image of a brand with its existing customers while attracting a whole New generation of audiences. Indeed, this shows that the brand is at the forefront of current trends and speaks the same language as existing and new fans (in particular the highly sought -after consumers of the generation zvibrant and on the lookout for trends).

By exploiting these dynamic communitiesbrand initiatives can easily be recognized as a force with which we have to count in this new era, which allows to more effectively reach targeted audiences.

Exclusivity symbol

Another significant advantage of NFT is their definition of exclusivity. NFT buyers specific to rare objects could direct the spectators to a digital signature instead of brandishing the Authenticity certificates creators to underline the exclusive or special character of assets.

This feeling of exclusivity can be particularly useful in situations where buyers wish to constitute or Expand their collection while keeping in mind the history of each object. It can be very effective For jewelry Or expensive itemsbecause exclusivity allows them to assess the transaction Even more than they would otherwise. This is particularly true for unique gifts or the Orders of artwhere the buyer may wish to have a written trace of his particular purchase.