Instagram has evolved… a simple social platform allowing users to publish photos and short legends, to a place that now includes videos, stories, GIFs and many other features. Instagram is now an important traffic engine for small businesses. The more the volume of users of a platform increases, the more the interest of using it as a growing marketing tool. To do this, your content must be at the top! Companies must follow the latest trends and have A content marketing strategy specifically adapted to Instagram. Here are some tips to help you start now.
Tip #1 – Understand your target audience
No matter what efforts you make, you can’t please everyone. Instead, concentrate to captivate a basic audience that is truly interested in what you have to offer. In this way, you can learn to reach this specific group on Instagram. This is much more judicious than creating mass content and crossing your fingers so that someone is interested.
Understand your audience is the essential element of any Marketing strategy. Once you know what your followers want, it’s easy to give them.
For example, if you know your audience well, you can choose influencers they like to help you sell your products (we will come back a little later). After discovering your audience, adapt your brand to the latter. And, once your brand adapts to your audience, stay consistent. Permanently propose the same brand image, so that users can identify faithfully.
Advice #2 – Observe competition
Follow your competitors – taking note of their strategies, types of posts that are popular and how they engage with their followers – can help you Develop a powerful Instagram content strategy. Your competitors target the same Instagram users as you, so follow their posts, will help you understand what works and what does not work.
Of course, you always have to be inspired, do not imitate. The tip for wing On a market as congested as Instagram is to create unique content for your brand.
Tip #3 – Play on emotions
The many types of content engage users in different ways. It is obviously very useful to post “aesthetic” images, but the images that use the emotions of your audience are also very popular.
For example, the New World Wind brand emphasizes “1 bought wind tree = 1 planted tree”. It is a very effective mantra that provides emotions to their audience that is sensitive to the environment.
When you Share images that use the emotions of your followersyou show that you are more than just a business. When people see who really benefit from their purchase, they are much more likely to feel inspired by the brand’s efforts and to join their community!
Tip #4 – Write a content plan
When you write your Instagram content plan, it is crucial to visualize Your contents like a complete grid. At a minimum, this means that you should plan nine posts in advance. This guarantees the consistency of your feed Over time.
It is useful to think of a theme or a story that will last for a given time. For example, during the holidays, it is not uncommon for brands to be anchored on green and red – Christmas colors – for their feeds. Before you start publishing, put it all in place on a “fictitious” feed, to see exactly what your profile will look like the nine publications posted.
Again, you have to test to perform! THE Hashtags are one of the most Popular and effective on Instagram. They have even become essential.
Many hashtags are popular for a particular sector. For example, if you work in the field of interior decoration, your hashtags could be #decointeur #interieurdesign, etc. Always related to your heart of activity.
Even if your brand focuses on the French market, you will quickly notice that the most popular hashtags are in English. Check the popularity of each hashtags that you will use and bet on those with the largest audience.
Advice #6 – Allocate a budget for advertisements
Advertisements are one of the key recipes for a successful Instagram content strategy. 50 % of Instagram users are more interested in a brand after having seen it on advertisements. Counting on organic discovery will take you on eternity to reach the desired growth on the platform, especially if your business is still brand new. To start, you can simply choose from your best photos, and click on the “Promote” button. With a even minimal budget, you are guaranteed to see an increase in commitment.
Do not take Instagram story advertisements for acquired. If they are well done, the announcements Instagram Story are one of the most effective supports for the discovery of brands, with 500 million users and customers potential on stories each day.
The big highlight of Instagram advertisements is that they do not look like traditional advertisements at all. The most successful advertisements are non -invasive and are based in the decor because they resemble the content that the targeted user generally follows.
Before launching an advertising campaign, be sure to define a call for clear action. Ask yourself the following question: what do you want the user to do after seeing your advertisement?
If this is the first time that you have ventured into paid ads, it would be good to carry out A/B tests on your creations. For example, to find out if a video advertising works better than a fixed image, you can divide your audience in two and offer a segment video advertising and the other the fixed image. The advertising format you will use in the future will be the one that will give the best results.
Tip #7 – Use Instagram Stories
Instagram stories count 250 million daily users means. Companies and individuals can use them in the same way, making it a way without risk attracting the attention of your followers.
Stories Instagram offer content that disappears in 24 hours and live diffusion features. They are therefore a great way to add photos and videos that attract attention. You can even request the advice of your followers via interactive surveys or a question box. The goal is to create commitment and interaction Between your brand and your audience.
Advice #8 – Work with influencers
Find the influential people on Instagram and who are relevant to your brand. Then start to establish a relationship with them for future partnerships. Working with an influencer can be a great way to Develop your brand and win new followers.
For example, you can give an influencer control of your account for a day. He could thus exchange directly with your fans. The commitment will be at its maximum. You can also provide them with sponsored content for their account. These small changes can pay big due to the number of new people who will be exposed to your brand.
Some influencers have their services, but working with local influencers can allow you to avoid these costs. Finding someone within the limits of your budget can make collaboration with influencers a possibility for small and medium -sized enterprises, and not only for large.
