How to use AI effectively in your email strategy

Email marketing is essential from any marketing strategy, because it is an excellent way to generate potential customers and convert audiences.

The guide to accelerate content creation through AI

The AI ​​marketing email tools allow marketing specialists to save time, optimize their strategy and achieve their email objectives, either for the creation of their first strategy or for the optimization of an existing process.

The AI ​​strategy tools are based on data, such as performance history, to optimize email strategies, automation (for example, activation of a workflow by email) to reduce time dedicated to repetitive tasks and a generative AI to create the content of emails.

AI in marketing email allows: in particular:

• Analyze the performance of the past email to know how to optimize email sending strategies, especially identifying the best time to send object lines with the highest or content click rate with the best opening rate.
• Email analysis aggressors data to measure campaign performance.
• Activate workflows by email when specific actions are carried out.
• Clean email lists to improve delivery.
• Write convincing content that may interest the target audience.
• Personate the content of emails according to specific audience segments.

To benefit from a complete marketing platform, discover the generation of emails with HubSpot, natively integrated into the marketing marketing software Hub.

Why use AI in your marketing email strategy?

The AI ​​has a significant advantage for email strategies: not only saves time thanks to the automation of repetitive processes, but also to improve performance and achieve KPI by email thanks to optimized campaigns.

Most IA’s email strategy tools are also based on automatic learning. They operate the company’s data or, sometimes, of their activity sector to improve email strategies.

AI leaves no room for doubt. You can analyze past emails and compare your performance with those of competitors to identify points to improve, thus offering better visibility to companies.

For more information on the impact of AI on marketing and the opportunities it offers, see this dedicated article.

What are the challenges of using AI in your emails?

The use of AI in marketing email is not exempt from challenges. AI is a relatively new technology and remains imperfect.

Here are some examples of challenges that marketing specialists face when using AI for their B2B email strategies and how they manage to overcome them.

The tone

This is a problem that Chatgpt users are very aware. The emails generated by AI do not always adapt to the tone of their brand.

Most AI tools must be trained to adopt the correct tone, and the results generated are often modified to correspond exactly to the results sought.

The quality of writing

Either the text body of an email or objects of objects, the general quality of the content is rarely perfect in the first attempt.

Ben Schreiber, chief of electronic commerce in the caps of the caps, says that the main problem found using AI for marketing email refers to the accuracy and integration of data.

3 Marketing email with AI to know

1 – Breeze de Hubspot

Get more information about Hubspot AI tools

Hubspot offers users multiple tools and marketing email features to generate more clicks and conversions.

The characteristics

• Marketing Automation Software Which allows you to easily create workflows with registration criteria, to reach the target audience with relevant messages at each stage of your trip.
• An automation tool for the reception box WHO analyzes the emails, recommends performing tasks according to the content and automatically meets the contact properties, such as the name and telephone number, of each first email to create a customer profile.
• A series of AI tools WHO uses a generative AI to write quality email content, analyze the results and many others. For example, users can ask Breeze to quickly write Professional Electronic monitoring emails or thanks to potential customers.

Prices: HubSpot offers free AI tools and pay subscriptions. The starting subscription starts in € 15 per month, the Pro € 1,143 and the subscription of the company € 4,200.

2 – Chatgpt

Chatgpt is a generative AI tool that can be used to write emails of marketing. Simply enter an application in the cat window. As this is a conversation tool, users can ask you to rewrite emails until the results obtained meet their expectations.

Prices: ChatGPT is accessible for free with limited and accessible use without restriction with a subscription. The chatgpt plus subscription costs $ 20 per month.

3 – Mailchimp

Mailchimp’s email automation software helps electronic commerce companies to create automated workflows by email to contact their audiences at the best time.

The characteristics

• His Content optimizer Compare emails with best practices in the sector to provide recommendations on campaign optimization and email content.
• Users can choose the version that corresponds best with the intention and tone of the brand of the different options of Content generated by AI.
• L ‘Creation assistant Bases in brand resources to create unique email designs for each contact.

Prices: Mailchimp offers free functions and paid plans. The essential plan costs € 12.04 per month, the standard plan of € 18.52 per month and the Premium Plan € 324.11 per month.

Optimization of its email strategy through artificial intelligence

From the editorial staff of the email body to the generation of objects of objects, including the collection and data organization to improve customization, the majority of marketing specialists agree that the use of AI for marketing email facilitates work.

When AI is used as a tool, you can improve marketing email campaigns and allow marketing specialists to have more time to devote creative tasks.

To go further, discover how to use AI tools in your marketing strategy thanks to the AI ​​guide for content creation, or discover the free AI content generator.