The domain authority is a metric measuring the strength of a website, based on quality and quantity of backlinks, engaging content, as well as the technical optimization of the latter. It provides an indication of the credibility of a site in its field.
Today, Google Takes into account more than 200 factors when it determines the hierarchical order of a SERP. You may not be able to act on all these levers, but do not neglect optimization of one of the most important classification factors: thedomain authoritywhich corresponds to the reputation of your website.
The search engine uses your domain authority to ensure that you can provide a quality content on a specific subject. If you do it properly, you will have good domain authority and Google will simply strengthen the classification of your content.
What is domain authority (DA)?
Domain authority is a score SEO classification developed by Mozwhich is a SEO platform. He predicts the classification level of a site on SERP.
The criteria are:
- the number of backlinks to your site
- The quality of the sites on which these links are located.
The scores range from 1 to 100, with sites like Facebook,, Amazon And Wikipedia Having a score in the 80 and more. However, the DA (Domain Authority in English) is supposed to be used as a comparison tool. The objective is therefore to generate Better results than sites similar to yours, rather than obtaining a high score.
For example, for a site of e-commerce Who sells cups, you have to look for the DA scores of other online stores selling cups and seeking ways to increase your score above theirs, in order to appear before them within the Serp. Plus the gap between your DA and that of your competitors will be greater, the more successful your site will be. Your DA could increase or decrease without effort on your part or of your competitors, due to the modifications made to the algorithms of search engines and internet updates that can change the way Moz Calculate the scores.
How is domain authority noted?
The scale of thedomain authority is between 0 and 100. But it is not enough to know your score, you must use the data with discernment, because it is much easier to improve your score from 15 to 35 than to go from 65 to 85.
- A score between 0 and 10 is very bad.
- A score from 0 to 25, this is a brand new site to which Google may have bad confidence.
- 25-50 is a score that concerns fairly common sites, which are not very large, but deserve a lot of attention and have a perspective to stand out in their niche.
- 50-100 is a score of a site that can be considered serious, probably a source in a particular sector.
How to build good domain authority?
The sites containing a large amount of high quality external links (Wikipedia, Google, etc.) have a domain authority maximum. Likewise, sites with less than Inbound links display a lower DA. If your website is completely new, your score will start from 1. If you increase the number of external links And incoming, you have a chance to increase it quickly.
Create quality backlinks to direct users to your site
The purchase and sale of links or registration in poor quality directories will only reduce your natural referencing and your domain authority. So be sure to create good quality links.
Here are other effective links to create links:
- Internal links
- Links to your own content
- THE Guest Blogging
- Contacts with influencers To test your products or services
Another factor to take into account when creating links is the difference between links dofollow and links nofollow. The Dofollow are taken into account by search engines when determining rankings. Nofollow are not. When you work with another site to create backlinks throughitems of blogs Invited or collaborating with influencers, make sure they use Dofollow type links to your site.
Create engaging content to encourage the creation of natural links
The best way to have a backlink powerful is to create natural links. This happens when other sites point to yours without any effort on your part. You must create high quality content to which people want to create a link. To do this, you can consider creating detailed content such as blog articles on subjects relevant to your main audience, include images in your articles, optimize your images by compressing them and adding “ALT” text guarantees that they will not slow down your site and that they will be accessible to everyone.
A call for action (CTA) engaging can also attract visitors to your content. He will encourage them to do more on your site, such as posting comments, shopping or subscribing to your broadcast list.
The tools to measure domain authority
Indeed, measuring the authority of your field is crucial to understand your positioning on the web and identify improvement opportunities. Fortunately, several high -performance tools exist to help you in this task. Here are four of the most important:
Moz
As we have seen, Moz is widely recognized for his ” Domain Authority ”(DA), A metric that predicts how a website can be classified on search engines. Using MOZ allows you not only to monitor your DA, but also to analyze incoming links, to discover backlinks opportunities and to compare your score with that of your competitors. It is a precious tool for those who seek to understand in depth the authority of their site.
Majestic SEO
Majestic SEO offers a unique approach with two main indicators: the Trust Flow and the Flow quote. Trust Flow measures the quality of the links pointing to a site, while Quote Flow measures the quantity. This duality allows you to have a complete perspective on the value and quantity of your backlinks. It is an ideal tool to analyze the solidity of your link profile and to detect potentially toxic links.
Ahrefs
Ahrefs is recognized for its exhaustive backlinks database and its features ofAdvanced links analysis. His “domain rating” assesses the force of the backlink profile of a website. Ahrefs is also useful to follow your keyword rankings, analyze your competitors and find content ideas. It is a complete tool that helps build a robust SEO strategy.
Semrush
SEMRUSH is a versatile tool that offers an evaluation functionality for domain authority. It provides detailed analyzes on backlinks, keyword performanceand offers insights on the content strategy of your competitors. Semrush is particularly appreciated For its intuitive interface and detailed relationships, making it a privileged choice for digital marketing specialists.
Some additional techniques
Optimization for mobile devices:
The majority of users access the Internet via mobile devices. A mobile-friendly site improves the user experience and is favored by search engines, thus helping to increase the authority of your field.
Improvement of pages loading time:
The pages that are quickly loaded to reduce the rebound rate and increase user satisfaction. Google uses loading speed as a classification factor, which directly affects your SEO.
Technical optimization:
- XML sitemap: Facilitates the indexing of your pages by search engines, ensuring that all your important pages are found and classified.
- Google Search Console: An essential tool to monitor and maintain the presence of your site in Google search results, making it possible to identify and correct indexing problems.
- Safety of the website (HTTPS): A secure site (HTTPS instead of HTTP) is crucial for user confidence and is also a classification factor in search engines.
- Activity on social networks: Presence and interaction on social networks can increase the visibility of your brand and create natural backlinks. Although social signals are not a direct classification factor, they contribute to the authority and recognition of the brand.
Choose a good domain name:
A domain name relevant and memorable Strengthens your brand identity and facilitates recognition by users and search engines.
Improve your internal mesh:
A good internal network Help search engines to understand The structure of your site and the relationship between the different pages, facilitating the indexing and the classification of your pages.
ON-PAGE OPTIMIZATION:
Optimize your SEO on-page by eliminating dead links to improve the user experience and the quality of the site, by writing meta-descriptions and titles with relevant keywords to increase CTR, and using optimized ALT beacons for images, in order to strengthen their visibility and overall understanding of your page by search engines.
