The choice of domain name for your website is crucial for your future success. If you choose a domain name that does not meet your expectations, it will be difficult to change it without harming your brand and your classification in search engines. This is why, from the start, it is extremely important to choose the “best” possible domain name. How to do it? Take the name of your business? A keyword? In this article, we will share all the advice you need to find the perfect domain name for your activity.
What is a domain name?
When we refer to a domain name, we specifically refer to the part located between the “HTTPS” and the extension (“.com”). For example, our domain name is “agency-churchill”.
Now let's make a brief interlude to answer the question: What is in a domain name?
In (all) start of the Internet, domain names were not used. Instead, users associated IP addresses with specific websites and hung up a chain of figures like 192.168.0.1. This method has obviously become impossible to manage when the Internet began to develop. Words, much easier to remember than this chain of figures, appeared as a new method to reach websites. This is how domain names were born.
Your domain name is the address of your website, as for the IP address, these are the GPS contact details. Both can take you to the same place, but one is much more effective to be found by humans.
Why is it useful to think about the choice of your domain name?
Your domain name is the address of your website on the Internet. Although this is not the only element that influences the success of your site, there are many reasons why it is important to choose a career name with care:
- A unique and memorable name is more likely to retain visitors and encourage them to come back.
- Your domain name can immediately give visitors an idea of ​​what your site is.
- Domain names have an impact on the optimization of search engines (SEO).
- Changing your domain name after creating your site can cause complications.
Choosing the right domain name must therefore be a meticulous process, and you will want to examine all your options before deciding to choose the one that will be final.
Top 5 important factors when choosing the domain name
1. Use the extension that suits you
When you choose the extension of your domain name, you can be sure of one thing: the “.com” is the most popular. According to a study by Domain Name Stat, 43 % of all areas have the extension “.com”. For what ? Because the “.com” is the most familiar and the easiest to remember.
However, this is not why you absolutely have to choose .com. For example, if you are a non -profit organization, opt for .org. Do you want to focus exclusively on the French market? Choose the .fr.
For some time, there are also new extensions – very – specific. For example, pizza, .Club or .Paris. These extensions are a very good idea if you want to focus on a specific market or bring an original touch to your activity.
2. Make sure it is easy to type and pronounce
Think of some most popular websites in the world. What comes to your mind? Google, Facebook, Twitter, Instagram, Yahoo etc. One thing they have in common is that they are all easy to spell. Your visitors must be able to type your domain name without any problem. If you have to explain the spelling more than once so that it is understood, it is that it is too complicated!
The last thing you want is that potential visitors are mistaken in domain name and find themselves on another website! To make a life-size test, take 10 people and ask them to spell your domain name. If more than one person has trouble spelling it, you have to simplify it.
3. Avoid union features and figures
So your domain name should be easy to spell/type and pronounced? Union features and figures make it more difficult. Imagine Facebook with a link. “Have you seen this new face-book site?” Facebook might not have spread so quickly if it was. In summary? Your domain name must be fluid and impactful. Union features and figures prevent you. Stay in letters!
4. Use domain name generators when you are stuck
At this point, you should have at least a general idea of ​​certain possible words to put in your field. Some of these words can already be taken, be the subject of a registered trademark or not have the “sound” you are looking for.
This is where domain name generators come into play. These generators can transform your ideas into fresh and available areas. Here are some of our favorite domain name generators to try:
- Wordoid: This tool allows you to enter a word; He will offer you ideas that contain this word, start with this word or end with this word.
- Lean Domain Search: This tool combines your keyword with other keywords and generates a list of available areas.
- Domainhole: Here is a tool that allows you to search for keywords, find expired areas, generate new names, and more.
5. Think about your five main keywords
When you start looking for a domain name, have a set of terms and expressions in mind that describe your sector of activity well. Once you have this list, you can start combining the words or adding prefixes and suffixes to find good domain name ideas. For example, if you launch an area linked to bank loans, you can start with words like loan, bank, finance, interest, house, etc. And play with them until you find a winning combination.
