THE Heatmaps are a way powerful And playful to understand the your users' journey On the pages of your website. They allow visualize Where they click, how far they scroll through your pages, what they look at or ignore …
In this article, you will find an introduction to Different types of Heatmapsas well as good practices To guide you in the Creation and analysis of your own Heatmaps. You will be able to see how the Heatmaps are precious And useful to improve and develop a website !
What is Heatmap?
A thermal map (Or heatmap) is a graphic representation of data that shows the most popular (hot) and unpopular (cold) of a web page. Using colors ranging from red to blue, websites of websites display in red The most “hot” elements who obtain The most views and interactions. You can immediately identify where your users clickwhat they do scroll or ignore.
In grouping behaviors Users, thermal cards allow you to understand in a glance how people interact with an individual website page, which allowsIdentify trends and so to to optimise accordingly. Heatmaps also generally display the Average “Flotation line”which corresponds to the part of the page that people see without scrolling.
The different types of Heatmap
There heatmap is actually a generic term designating different Thermal mapping tools : scrolling cards, click cards and mobile cards. Knowing the difference is useful, because each type of card helps you explore an aspect slightly different from performance of your website.
Scroll card or scroll map
THE scrolling cards help to understand how far users do scroll your page and where they end up to leave this one. It works in dividing the page Web in a number of fold. Using this thermal card, you can see how precise the user was interested in your content. This thermal card is perfectly suited to Longer web pages containing a lot of content, such as a blog article.
By deploying this Heatmap on your blog, you can Monitor interest and interactions user on your page. This will help you answer important questions such as:
- Do users miss your CTA because it is too low?
- Should CTA be moved?
- Where most users lose interest and why?
Maps clips
A clickmap is a graphic representation areas of your website on which visitors click. This allows you to follow User activity on your page and see the images, buttons, texts or page elements on which they click, as well as zones of your website ignored.
Depending on the tool used to generate click map, you may be able to view the data in different formatsfor a interpretation and analysis easier. The card is coded by color to display the elements on which visitors have clicked the most (red, orange, yellow).
Move Maps
The tools of Monitoring of mouse movements Control the mouse movement of all users, then represent the data visually on the page. It reveals interesting points behind how users read and travel the page. This type of thermal card can be used for Validate your A / B tests on an e-commerce website for example and to see if users Visit the area Adding to the basket or immediate purchase or if users are able to read promotions or advantages.
Form
The form tester helps analyze behavior and the interaction of a user on a form. Your destination page may be the best, but if there are problems with your form, the user does not will convert Never. The form tester helps to analyze If the form is readableto know where exactly users exactly leave the form and to know if your form contains too many fields useless that prevent a conversion.
Heatmaps for mobile and desktop
THE Thermal maps of office and mobiles help you compare performance of your website on different devices. For example, the content that appears on an office page can be placed much further with the format of a phone. You should see if the interactions differ and to what extent.
The advantages of using Heatmaps on your website
THE Thermal maps help you understand how people interact with the pages of your website, so you can find answers to crucial questions for the company, such as:
- Why my users don't convert-How not enough?
- How to make more visitors act On my website?
Using Heatmaps, you can determine if people can:
- Reach content important or not see it at all
- Search and use Main linksbuttons and Cta page
- Be distracted by elements on which they cannot click
- Meet Problems on a type of device particular.
As a visual tool, thermal cards help you take informed decisionsbased on data, for A / B tests, update or (re) Design of your website. And they are also useful on a larger scale: indeed, thermal cards allow you to show the members of the team and the stakeholders which is happening on your site and thus obtain their membership more easily when changes are essential: it is difficult to challenge the Objective data displayed by a Heatmap.
5 tools in Heatmaps
Mouseflow
This web analysis tool offers a clear vision of the user experience Thanks to its Heatmaps. It visualizes the heat zones on the pages, revealing how Visitors interact with the different elements. The data provided by Mouseflow helps to to optimise The experience on the web page.
Prices : Mouseflow offers several subscriptions, including a limited free option. The prices of paid subscriptions vary:
- Free subscription : Free, limited to 1 website, 500 recordings, and 1 month of storage.
- Starter subscription : From € 31 per month.
- Growth Subscription : From € 109 per month.
Lucky Orange
Specialized in Dynamic heat cardsLucky Orange offers an in -depth understanding of visitors' actions on your website. It analyzes heat areas and user movements To improve the user experience.
Prices : Lucky Orange offers a attractive From $ 32 per month. There is also a free trial 7 days for all premium subscriptions
Smartlook
This tool provides detailed Heatmaps, enriching Data analysis on user experience. By visualizing the hot areas on the pages, smartlook helps understand The behavior of visitors and to optimize the card of your website.
Prices : The tool is available from 55 € per month For a limit of 5,000 monthly visits. More advanced options are available for larger companies.
Crazy Egg
Inasmuch as pioneer Heatmaps, Crazy Egg analyzes clicks and movements on web pages, offering a Colorful Card of the User Experience. These data help to understand the areas of interest and interaction of visitors.
Prices : Crazy Egg offers a 30 -day free trial for their services. Paid plans vary:
- The cheapest plan costs 29 $ per month.
- The most expensive plan is 249 $ per month.
- All plans are charged annually.
Hotjar
Hotjar Heatmaps, surveys and feedback For a complete analysis of the user experience on your website. Hotjar Heatmaps reveal the heat zones and interactions Visitors on the pages, offering a detailed view of points of interest.
Prices : Hotjar offers four plans, including a Free basic option. THE paid plans begin to $ 32 per monthwith discounts Available for Annual billing.
