A few weeks ago, Google implemented a new update of its algorithm for the classification of research results, which aims to fight against spam. The search engine called this “Octuber 2022 spam update” update. The complete deployment of this update and its appearance in the search results took approximately a week and is therefore now fully operational. Google specifies that this Update is global and that she concerns all research languages. Focus Google Spam Updatewhich may have or will impact your website.
What is Google Spam Update?
To answer this question, nothing better or anyone than Google. Here is what they said:
“Although Google automated systems intended to detect spams work permanently, we occasionally provide significant improvements to their operation. In this case, we are talking about an update anti-spam And we share it in our list of updates in the Google Search ranking. For example, Spambrain is our spam prevention system based on AI. From time to time, we improve this system so that it is more efficient and so that it can detect new types of spam. Sites that see a change after an update must review our spam policies to ensure that they comply. Sites that break our policies can be less well classified in the results or not appear at all. The changes made can help a site to improve if our automated systems learn over the months that the site respects our spam policies. »»
In this declaration, Google tells us about Spambrain which would be the system used for detect spam. Yes, but Spambrainwhat exactly is it?
SPAMBRAND, Google's anti-spam system
MEET SPAMBRAN. This is the name of AI -based spam prevention system from Google that the research company launched in 2018.
Spambrain is credited by Google to have caught about six times more spam sites in 2021 than in 2020 and to have Reduces spam by around 70%. Google spoke of spambrain for the first time in 2018, in a full spam report, more precisely in the section on spam trends where Google talks about its “automatic learning systems” to improve the detection of search spam.
“Since we started using it, we have constantly updated Spambrain, which has become much more effective in detecting and canceling the types of new and existing spam. »»
Google also said that Spambrain “Was built to be A robust and scalable platform To respond to all types of abuse ”. Evolution experienced by the tool in 2022.
The objectives of this Google anti-spam update
As its name suggests, themain objective of Google is to reduce spam. Today, there are several types of spam updates, such as that of July 2021, which bore The bond spams. However, the update of 2022 did not specify if it were spam of links or Spam in general.
Indeed, as often, it is very difficult to find precise information on the content of a Google update.
If you follow Google research essentials, formerly known as guidelines for Google webmasters, it is likely that you are not too busy worrying about the Anti-spam update from October 2022.
He is difficult to be guilty of spam, according to the definition of Google, without knowing it. Google has a strict definition of what he considers as spamand this mainly includes low quality sites Who encourage users to provide personal information or install malware.
Updates concerning the spam also target Home -Basque scams And other bad web players trying to rank in search results by pretending to be very relevant pages.
If the web pages whose content is poor and that bring little added value can be considered as spam Because they do not respond precisely to the Definition of spam Made by Google. If you are not sure of what Google defines as spam, it is useful to consult the new basic principles of Google research.
Download the template
Make a content audit
That said, even the sites that respect the essential Google research principles are vulnerable to spam. If a site is not properly secure, it can be used for spam for users without knowing it.
If the classification of your site suddenly drops following this Update Google Spam from October 2022, It would be wise to examine the security of your site and seek signs of a possible attack. When a site is affected by an anti-spam update, its content is either demoted in the search results, or simply deleted from the Google index.
According to Google, it sometimes takes several months to recover from the negative impact of an anti-spam update, provided that the site makes the necessary modifications to comply with Google rules In terms of spam. Vigilance is therefore essential.
