Since the end of August, Google has started to deploy new guidelines for creators and website owners. These new practices are oriented to give users Original and truly useful content. This update aims to encourage creators to further endeavor to create good content. This update is compared to the previous updates of algorithms like Panda and Penguin, who led to SEO experts to modify how they conceive their strategies. But then, The Google Helpful update Is it a real SEO revolution? This is what we will see in this article.
What is Google Helpful content update?
After reading what Google shared on the subject, it seems clear: the search engine now wants content creators to write Articles that readers will really like.
“This update aims to better reward the content where visitors have the feeling of having had a satisfactory experience, while the content which does not meet the expectations of a visitor will not be as efficient. »»
The word that comes to mind is “expectations”. I think it comes down to a tacit “promise of content” that any creator creates with the content consumer. It's authentic. It is anti-clickbait. It is not a focused content on search engines, but on humans.
The word transparency is another word that comes to mind. Sites that do not respect this confidence could undergo modifications as part of this Google update. The goal is to stimulate traffic Via search engines, yes, but not by writing content with low added value and not very useful. The Google Helpful update ask content creators of Focus on quality and user experience.
When a person launches a search on Google, he has a goal in mind, he needs something. They do not care about the number of words or referencing strategies, they want their questions, quite simply!
How to establish a strategy for your content from now?
Now let's go to the tactical part. We offer some tips to help you improve the quality of your content, always having the user as a priority.
#1 Come back to the “base”.
Any marketing strategy requires an in -depth analysis of its target. This is something that will never change. Research on your personas is a primordial task. The Google Helpful update is very useful to check again if your Buyer Persona is correct.
So, if you haven't done it yet, try to understand if your content really corresponds to the needs of your persona, right now.
#2 Avoid trusting AI too much
Generate content with AI is a whole new practice for publishing a high volume of articles in a short time. However, you should reassess if an AI can write content for you. If it is really useful to optimize your content, Human remains the key to make the difference.
When you write content, try to rely on other tools, such as real datayour competitors or Social Listening. You can also use tools, such as Answer the public Or the SERP features that show the requests and the current needs of Internet users on any subject.
#3 Add the value you alone can add
As we said previously, Google gives the Priority to content that is clearly written by a human and who transmits added value to the reader.
And not just Google. Your readers also attach importance to it. Here is the state of mind: when people come to your site or your blog, they want to know what you (or your brand) have to say on a certain subject.
There is too much information on the same online subject. How will your site be distinguished from others? Put real examples, cases, data, studies, to support your opinion and your expertise and thus be recognized as a source of authority.
#4 Provide sufficient answers to questions from Internet users
“After reading your content, will someone go by having the feeling of having learned enough on a subject to help them achieve their goal?” ».
With this sentence, Google claims that The content is useful when he really learns something to people or helps perform a task. Creating content for search engines can often involve writing a lot of things without really fundamental. When you write content for people, You must help them answer a question or solve a problem who led them to find Your website.
In addition, Google suggests asking you the following questions:
- Does your content give readers the impression that they must do a new search to get better information from other sources?
- Do you write your content according to a specific number of words because you heard or read that Google had a favorite number of words (no, that is not the case)?
If you answered yes to one of these 2 questionsthen you will have to review your content.
#5 Do not combine several subjects in a single site
“Does your site have a main goal or goal?” »»
With this sentence, Google implies that websites must have a niche. A website cannot be everything for everyone. Not only is it not useful for visitors, but it is also confusing for search engines who try to understand the site.
Build your site around a single subject. You can always create several websites if you want to create content on different subjects. Furthermore, Google suggests asking you the next related question : Do you produce a lot of content on different subjects in the hope that some of them are efficient in the search results?
#6 Do not neglect the reader's overall experience
“Will someone who read your content will leave with the feeling of having had a satisfactory experience?” ».
With this advice, Google recalls that it is necessary Think about the overall experience of reading content. It is possible to meet all the above criteria and not to offer a satisfactory experience.
Take the example of reading a notice on a product with first -hand expertise that does not include photos or videos. Although Internet users can appreciate the text content, a visual demonstration of the product would complete the experience. Try best satisfy desires And the needs Internet users, do not let them want them again.
