Tiktok: The unbeatable king of the short video
Yes, Tiktok is still an undisputed star of social networks. In 2025, this platform was always in the heart of Creation and content influence. Its growth is phenomenal, especially with generation Z, but also of the generation and, which is increasingly there.
Why be there? Tiktok is the final platform to share Authentic and entertaining content. Its short videos format allows you to capture attention quickly, but its strength is mainly in its powerful algorithm, which pushes the content far beyond its subscribers. It is a fertile land for creativity and authenticity.
Good practices for 2025: in 2025, favor Interactive formats As challenges or tutorial videos. The public appreciates creative videos, but also useful, who share authentic tips, stories or moments. Also remember to use Tiktok ads, which are designed to combine perfectly with user flow.
Instagram: Creative carousel and return of content
Instagram remains an essential platform for brands. In 2025, he continued to transform, especially with the real, but also with the return in grace of the photographic carousel and longer formats in the stories.
Why be there? Instagram is perfect for brands that have attractive visual content to share. Allows Strengthen the image of the brandwhile sharing deeper messages or stories in a visual and narrative way.
Good practice for 2025: Forget perfection! Authenticity is gaining ground. The “perfect” photos give way to publications that show the human side of the brand.
Do not hesitate to use the stories to bring behind the scene and try the carousels to share advice, lists or guides. See our blog article on the 5 essential tools to manage your social networks.
LinkedIn: more than a professional network, a content platform
LinkedIn is no longer just a place to publish your CV. In 2025, it became a real content platform, ideal for B2B brands but also B2C that wish to share useful and inspiring information and build professional relationships.
Why be there? LinkedIn is the network of brands they want Create credibility in your sectorCreate lasting relationships and attract potential clients thanks to relevant and attractive publications.
Good practices for 2025: bet on longer articles and publications, which develop ideas and offer real added value. Publish analysis, case studies or sector ideas to attract the aspect of professionals. Participate actively in conversations and involve your network with questions or debates. Our team is there to support him in his marketing strategy. If you ask why calling a digital communication agency, you can read our blog article on this topic.
Bereal: Authenticity in all its splendor
Born in 2022, Bereal has become the symbol of authenticity. The concept? It only has one notification per day to capture what it does at this precise moment. Without filters, without preparation: we show real life. In 2025, this application was able to maintain a special place, especially with young people.
Why be there? For brands looking for Authentically connect with your audienceBereal is a choice platform. It allows you to humanize your brand and show your daily life, without luxuries.
Good practices for 2025: Use Bereal to share moments in the company’s life, without too much preparation. It is time to be raw and transparent, to show your team in action, even at not “instagramables.” This creates a strong link with an audience that you want to see the reality of the brand.
THREADS: The textual conversation is in force
Meta launched in 2023, Threads settled as a direct Twitter rival. It is a space focused on the conversation where we share reflections, news and updates in the form of short texts. In 2025, this platform was particularly popular among the brands they want interact lives with your community.
Why be there? Threads is perfect for brands that want to talk directly with their users. You can share news, answer questions and react in real time to topical issues.
Good practices for 2025: Take the discussion! The brands that succeed in the threads are those that involve their community: ask questions, promote dialogue and react to comments. Use it as a space where your audience feels heard.
Pinterest: The return of pins for inspiration
In 2025, Pinterest was always the reference platform for visual inspiration. Ideal for brands in design, fashion, decoration and lifestyle fields, Pinterest is a visual search engine where you explore, fix and create inspirational tables.
Why be there? Pinterest is a platform often underestimated, but it has great power to Generate traffic. Their users come to look for ideas already keep them to buy later.
Good practices for 2025: optimize your pins with relevant keywords and inspiring descriptions. Create “collections” that show how to use your products or services. Think of Pinterest as a search engine and adapt its content to be easily. You will have the opportunity to direct them to your website or your web application.
YouTube: Always the Long Video Champion
Remains on YouTube Essential for video content longer and more detailed. In 2025, the video format exploded and YouTube is always a channel of choice for brands that wish to share tutorials, customer testimonies or product demonstrations.
Why be there? YouTube is perfect for generating visibility on more detailed issues. The video is still an attractive format, and YouTube allows Touches a very wide audiencethat often uses the platform as a search engine.
Good practices for 2025: use catchy titles, integrate subtitles and optimize descriptions with keywords for Maximize the visibility of your videos. Create reproduction lists to organize its content and facilitate navigation.
Conclusion
Social networks in 2025 are A mine of opportunities to make your brand shine And involve your community! Did you know that more than 4.5 billion people are active in social networks around the world? And is it more likely that 71 % of consumers recommend a brand that follow online? Social networks have become essential to strengthen their notoriety, create a direct relationship with their clients and attract visitors to their website. Of course, each platform has its small preferences and codes, so it could also go in an authentic and well prepared mode.
And this is where we intervene! In Phare Web, your web agency in Saint-Malo, we love to help companies build a communication strategy that details and dominate their social networks as professionals. Whether you need ideas, creation of content or complete management of your accounts, our team is ready to support it so that your brand shines online and increases the natural reference of your website. As his experts in the creation of websites, we are by his side to configure his communication strategy from A Z. So ready to increase his presence? We are here for you!
