The COVVI-19 pandemic that we crossed for more than a year caused many damage. Human damage, of course, but also significant societal and economic damage. However, these damage is not equally distributed. Sectors such as hotels or tourism have taken this pandemic head on. Others, such as technological industry or digital have been less affected. In this article, we will see together what impacts (positive & negative) COVVID has caused the digital industry on the digital industry and what we can withdraw from it.
Don't throw everything in the trash
To start, it is important to note that the COVVI-19 has taught us that when it comes to digital marketing, the bases cannot be ignored. For example, SEO, THE Quick loading of a page on a site, Responsive designobtaining backlinks etc. are always essential!
These basic elements remain more relevant than ever. You must therefore continue to make enormous efforts to maintain them “as before” and improve them if you want your business to not miss the train of economic recovery.
During the pandemic, the Internet was used more than ever before. About 70% of its use was used to navigate search engines. In addition, an Ahrefs study has shown that only 1 % of Google search results classified on page 1 were less than a year old. It means that SEO results See in the long term and are not only a “trend”. Don't let go Good practices That you put in place before the pandemic, they are always the same.
Intensify messages customization
The digital world is more active than ever, with more and more Internet users, especially since this COVID period. This means that users are even more exposed to Online marketing that never. However, users are also increasingly clever. They know how to recognize and filter advertisements and marketing campaigns that do not interest them.
Marketing professionals must therefore find a way to stand out. This is where personalized marketing arrives. It has become a full -fledged tool that has increased the commitment and global sales of businesses.
According to a study, 84 % of consumers would like search engines to identify their needs perfectly and reduce results to a maximum of 10 choices. In addition, 70 % of consumers would plan to use digital assistants to simplify online purchases and adapt them to their needs.
One of the main marketing impacts of COVID-19 is that there is so much information that consumers is overwhelmed and often ignore the messages aimed at a vast audience, and not directly. The main thing is to segment and target your audiences closely by meeting their needs directly.
How ? For example, for Collect high value leadsinsert a simple and quick form on your destination page in exchange for access to exclusive content. Thus, your readers/visitors will have to fill out the form with their personal information before they can access the promised content. Precious information that will be possible to use later.
E-commerce has a bright future ahead of him
When we think about how the business world has changed in the past year and a half, we can say with certainty that e-commerce has collected all the profits. Online sales increased by 32.4 % in 2020 and continued to progress in the first quarter of 2021.
So, if you have an online business that sells all kinds of products, you have certainly obtained more positive effects than physical stores. The covid has taught us a lot: one of the main lessons being that the virus is transmitted in contact with others. Online trade has limited this contact and allowed people to feel more safe during their purchases, which led to A drastic increase in sales.
The advent of social networks
We can love or hate this fact, but we cannot deny that social networks have definitely entered our daily life (if it was not already done before) and that they are there to stay.
One of the main impacts of the COVID-19 is that people around the world have been asked to stay at home and limit their contacts with others. People then massively used digital tools and platforms to stay in touch with their friends, colleagues and loved ones. The use of social networks has reached a new summit and has become extremely important, even for older people. “Thanks” to the pandemic, we count today more than 4 billion users on social platformseither More than half of the world's population!
At the start of the pandemic, many small businesses adopted social networks and created profiles for their activities in order to be able to dialogue with their customers. These companies have benefited from this change in their marketing strategy and have seen positive effects. In addition, Instagram has encouraged businesses, especially small ones, to promote their own thanks to the “supporting small businesses” sticker that you could find on the platform. This allowed a greater exhibition on the part of these companies.
Create content is a difficult task. But, here are some tips and tricks to help you in your next publications (without waiting for the next pandemic):
- Use video content
- Use attractive images, infographics and GIFs.
- Make your content shareable.
- Publish unique and professional content that corresponds to the identity of your brand.
Cybersecurity
Finally, last point and not least, security issues. During the crisis that we have just crossed, everything was done online. “Pleasures” purchases, races and even work. This implies the sharing of personal or professional information remotely, with an ever greater number of entities.
This is why an ever greater awareness is necessary for everyone to be perfectly up to date on the risks involved. Here's how individuals and professionals can increase their safety level ::
- An antivirus protection… this is the basis!
- Security of the domestic and professional IT network.
- Identify weak points within companies.
- Have a secure website (the base in 2021).
- In the event of online purchase, offer a reliable security system based on double authentication.
