Have Traffic on your websitethat's good, but it is not enough for generate sales. What you need is Traffic that converts. To make sure you have them for your money, the continuous optimization of Your website is obvious. However, when the time has come from Design a strategy step by step which gives Viable resultsit becomes much more complicated. To help you increase the conversion rate On your website, we will detail you 10 good practices to respect and set up now.
Define the objectives of the site
Before you get into optimizing the conversion rateit is important to Define the objectives of your website. It can be any particular action you want that The visitor performs on your site and which generates a certain value for your business.
Once you have created them, you must Evaluate the behavior of visitors compared to these defined objectives. You will find below a list of some of conversion objectives The most common you can define for various web pages:
- Page visits
- Sending forms
- Clicks on links
- Personalized conversions.
Establish a conversion roadmap
You cannot hope Increase your conversion rate simply by injecting money. Today you need a concise conversion plan to identify and target visitors the most likely to convert.
Conversion optimization is based on good content and on many tests To refine performance of each page. A conversion roadmap will help you understand where your traffic comes from, And on which page it is most likely to convert.
With these data In hand, you can determines must be updated and the ones you have to review completely. The conversion road sheets are also specific to time. Attach During which you will work on these pages and respect it.
Define and clearly highlight your value proposal
Your value proposal is a concise explanation reasons for which a user should buy or subscribe to your products/services rather than that of your competitors. Therefore, the first step for encourage visitors to convert is to make them clearly understand what distinguishes you and why buying at home is a good decision. By stating clearly and strengthening your pvalue roposition Through several elements of the site, you can do wonders on your conversion rate.
Your value proposal must show up in your titlesyour images and your textand must mainly Highlight your unique sales argument (USP). Many marketing studies recommend Summarize your USP in 10 words or less.
Integrate social evidence
Did you know that 89 % of consumers consult Online opinions Before making a purchase? The Canvas8 study also revealed that 49 % consumers consider positive as one of their three main purchasing influences. There is no doubt that your reputation and online presence have an impact on your Tconversion. This is why you must include social proof on your site.
For example, include a link to your Trustpilot pages or even capture. In addition, you should also add testimonials And opinions directly on your site So that visitors do not have to go to a third -party site. It must be obvious that your customers appreciated the use of your product or service. If not, Your conversion rate in patira.
Follow the way people interact with your site
It will be difficult to improve your conversion rate If you do not understand how users interact with your site. Grace Website analysis toolsyou can see user screen records on your site. You will see what they clickif they leave a page or If they stop filling out a form in the middle.
In addition, these tools include Heatmaps on your site, so that you can see what items stand out and Which attracts the eye. A tool like Crazy Egg can help you see what you do well and diagnose Zones of your site that you should improve.
Make navigation on the site simple and transparent
Visitors arrive on your site for a specific purpose. Your work is therefore to facilitate them as much as possible to find what they are looking for. Make sure that the navigation on your site be Intuitive and friendly In order to increase its ease of use and encourage visitors to convert. You must delete any friction in the user experience and make visitors understand how to buy at home or convert immediately.
You can also consider adding a search function at your site. Visitors who use Internal research on the site tend to convert at a much higher rate than those who do not. This is explained by the fact that users of this function are often people who already know the product or service they want and who have a lot of purchase higher. You don't want these visitors to leave your site because the product search was not as easy as it could have been.
Improve pages loading time
The pages that take Too much time to load are quickly abandoned by potential visitors. These immediate abandonments may have heavy consequences on your conversion rates.
Studies show that you should target loading time of page not exceeding four seconds. Even in this fork, The shorter the weather,, better It's for Your conversions. By reducing the loading time of your pages, you make sure that fewer and few impatient visitors leave before the site is loaded. Among the means to improve the speed of your pages, let us quote the elimination of large and heavy images anduse of AMP.
Test before deploying
When you bring Changes to your pages, you must follow and assess their impact Before deciding if they work really for your conversion rate. A/B tests allow you to confront your assumptions with what is really going on on a web page to determine this positive On conversions.
In this way, you will avoid making decisions based solely on assumptions. A Test tool like VWO can help you create several versions of your web pages to discover those that are the most efficient and who have a positive impact on your conversion rate.
Create e-mailing campaigns for abandoned baskets
Have you ever visited a site, added something to your basket, but decided not to order? Everyone has already done so. This means that it probably also happens on your site. You must not forget these potential customers.
If anyone abandons their basket, He must receive a Recovery email. With this type of campaign, you send users a recall on the products that are in their basket, follow -up and, possibly, a discount or an offer. This type of email could convert up to 10% people to whom he is sent.
Add a live cat
When a visitor does not convert, it may be because he has a question or a concern Regarding your product or service and that he does not find an answer.
To avoid losing potential customers, you should consider adding The cat live to your site. Grace to live cats, your customer service or your sales service can appease concerns about prospects that hesitate and bring them a Instant response.
