Is the following sentence familiar to you? “Contact us if you want more information”. It often happens that people offering their online services do not know how to encourage users to get in touch with them through their website. In fact, many factors determine if your client/prospect decides to contact you by e-mail, telephone or other means. In this article, let’s discover together 8 means to integrate the Contact requests on your business website and increase your conversions.
Nowadays, web developers and graphic designers face a real challenge. In addition to being functional and transparent, websites must be catchy and attractive. During the first seconds spent on the site, users decide to leave it or continue to browse it. It is also very important to make your contact page worthy of confidence. Winning new customers is one of main objectives of creating any website. However, for this to happen, the user must be able to contact the company that offers their services or products as simply as possible.
Think like users – the right design of the website
Visitors to your site must feel safe, know where they are and have the opportunity to leave the page when they wish. A poorly constructed website will suddenly increase on the rebound rate. It is therefore worth devoting a little time to think about how to improve the interface of your site and attract even more potential customers. In reality, you only have a few seconds to encourage users to stay on your site. The page must be innovative, intuitive and provide as much essential information as possible. It is also very important to get rid of the unnecessary elements that do not only combine the interface.
Internet users now know that Important information can be found in a website of a website. This is where they expect to find links to social networks, a sitemap, legal notices, and, of course, contact information.
Rather than obliging your users to click on a new page to contact you, think of Place the form directly in your footer. It is perhaps this simplicity that will convince a user to contact you rather than leaving Your website.
It is also judicious to include Your other contact information In your footer, such as your phone number, your email and postal address. You can also indicate your opening hours, which remains useful information for your customers.
It may be very effective to highlight the telephone number or the email address using a different color, or using small pictograms.
A contact form is a short form published on a website. Any visitor can fill it and submit it to send a message to the owner of the site.
The contact form can be used for different reasons:
- Request a quote,
- Need technical assistance,
- A request for information
- Or simply a common question.
The form may then request several types of information (Last name, first name, email, etc.), depending on its usefulness. The addition of an object choice of your choice to select will make it possible to target the request of your (future) customer.
Depending on their usefulness and objective, The forms will be placed in different strategic places. For example, a form for a quote request will be more relevant if it is placed on a product / service page. It can also be displayed via an action button “Request a quote”.
The Contact page
The “Contact” page of a website is obviously The main page to contact a business.
Here, all important information must be there:
- The address of the company,
- Opening hours,
- A phone number,
On this page, there must also be A fairly simple contact form. Rather than giving your email (which can open the way to all kinds of spam), insert a form with the most essential basic information: name, first name, e-mail, message.
If a surfer wishes make a specific requesthe can. If a person simply has a quick remark or request, they can also send it. Plan specific forms in precise places on your site (as a request for a priority quote or assistance for example).
Calls for action (CTAs)
You wonder How to encourage users to contact you? There are many methods, but The CTA (Call to action in English) is the most common and the most efficient. These buttons are of great importance on a website. It must be placed in different places on the site so that users can easily notice it. However, it is important to find a happy medium and not to do too much.
Are you a doctor? Work in computer repair? A call to action “to make an appointment” can then be judicious.
Are you a mechanic? A call to action “Click for an immediate quote request” makes sense.
He is capital of Work the text of the call to action For Make it engaged according to your goal. The choice of typography and colors is also very important and will modify the commitment of visitors with your buttons.
If you can, do A/B tests of different versions of your buttons and see those who get the best results.
Be contacted by one of our experts
Installed via a WordPress plugin, the function “Remind me” (Call Back Request in English) is increasingly used on websites. It allows visitors to ask to be recalled for free, and to be able to choose the moment and the time when they wish to be recalled.
The live cat
The main reason why visitors want to see a live cat on a website is that it allows them to get an immediate answer to their questions.
With live cat, you give customers a way to join at the precise moment when they have questions or problems that they cannot solve. It is much more pleasant than sending an email to an assistance team because, with an email, it is difficult to know when you receive an answer.
Immediacy of the aid is probably the reason why customer satisfaction rate are higher for live cats than for all other types of assistance.
Social networks
Internet users expect brands to be present, active and available on social networks. Beyond the presence, companies must also use it as a kind of customer service.
Moreover, about half of Internet users expect to obtain an answer within three hours on social networks, on the part of companies. If you cannot provide them, consider, why not, to set up a system of automated answers to the most frequently asked questions.
If you see that this system has limits, do not hesitate to give your email address or a contact form so that the person can contact you in another way.
