Chatgpt is a useful tool for SEO experts. This is how to use this conversational agent as part of its natural reference strategy.

What can chatgpt do by SEO?

Inspire SEO content ideas

SEO is largely based on a content creation strategy, based on a semantic analysis. However, as content is created, inspiration can be dried. Chatgpt intervenes in this case to provide new ideas. Whenever specific indications, these ideas help refer to the site in the search results.

Examples of indicators:

  • “Give me ideas for blog articles to feed the food sales site of my pets”: Chatgpt offers a great diversity of content ideas, which interest the teachers of domestic animals looking for products and advice. The interest of the audience helps improve the natural reference of the website.
  • “Give me the ideas of keywords and long -standing keywords for the SEO of my pet food site”: Chatgpt provides ideas for keywords and key expressions to write content in favor of the site reference and a list of dedicated tools to generate ideas.
  • “Give me a keyword list to position my animal food sales site at home in the application that Kibble for a healthy cat”: This notice provides more specific content ideas.

Answer technical questions about SEO

Chatgpt can guide SEO lay people explaining how to optimize a website for search engines. Here is a succession of indicators to obtain a list of actions, then the way of proceeding for each action.

  1. A type of application “How to optimize a website for search engines? “Recommended SEO actions lists.
  2. The user can request details for each action listed. In the technical optimization action “Load speed”for example, should you ask “How to improve the load speed of a web page? ».
  3. Chatgpt responds that it is necessary, among other actions, compress images without sacrificing quality. Can the user ask “How to compress an image without sacrificing quality?” ».

Generate optimized content for search engines

ChatGPT is particularly famous for its generative text capabilities. In this sense, the conversational agent can perform many tasks in favor of SEO.

  • ChatGPT can generate optimized blog items. It is recommended to use it only as a work basis, to avoid being penalized if Google identifies that the text has been written by a robot. It is also necessary to verify the information because Chatgpt can make mistakes. Example of a notice: “Write me a blog article of 1,200 words, as a comparison, about the construction materials of the houses, for a profane audience”.
  • Chatgpt can generate product sheets and the text of the presentation pages of a website, for example, “About”. You must provide very detailed information about the products and the company. Otherwise, the result is generic and does not work UX or SEO.
  • Chatgpt can generate the questions and answers of frequent questions. Example of a message: “Write the most frequent questions about house construction materials and associated answers”.
  • ChatGPT can be used to write the presentation text of a Google establishment sheet, so that reference is made well in local research.

Instantly provide expert and reliable information

According to Google’s EEET concept, SEO content is expert and reliable content. ChatGPT can find expert and reliable information to provide the content of a website. The AI ​​tool in fact synthesizes the content of the best results of Google, which is supposed to provide quality responses.

User case: A travel agency, to refer to its website, wants to produce content on the recommended vaccines according to the country. When asking Chatgpt, he obtains a summary of the information collected from several institutional sources such as WHO, Ameli and has done it.

Despite the high capabilities of the tool, each information must be verified, in particular information on technical issues.

Correct content to improve your reference

SEO content is quality content: the absence of spelling, grammar and syntax failures is a classification criterion. ChatGPT allows you to make the necessary corrections to distribute qualitative content. The message is as follows: “Can you correct the following text:”followed by the colored text? To completely control these characteristics, consider a Chatgpt training It can be very beneficial.

Corrections can also be related to the tone to adopt according to the target audience. To be well classified by search engines, the audience must be interested. To interest the audience, you must use an adapted tone. We do not write in the same way for profane teenagers and for older professionals, for example. Chatgpt can reject content in several versions, depending on the characteristics of the audience.

Suggest URL and SEO labels

URLs, HN and title titles, meta description and alternative image beacons are determining elements in SEO. ChatGPT can generate or optimize these elements for the natural reference of a website.

Examples of indicators:

  • “Write a meta description for a blog article about the best graphic creation software in 2025”. It is recommended to indicate a maximum number of words. At the request, Chatgpt can provide variants to offer the option.
  • “Can you give me alternative labels ideas for this image”. The image of the image must be indicated or loaded in the attached file tool.

List of SEO tools and experts that are accompanied

Chatgpt can synthesize and summarize the results provided by online comparisons well classified in Google results. This allows you to have a global vision in the SEO tool and expert market. Then you must refine your research.

Notice example: “What are the best SEO experts in Lyon?” ».

Chatgpt benefits for SEO

Accelerate work

Chatgpt, like all other SEO task automation tools, accelerates work. When it comes to finding ideas of keywords and blog blog articles, for example, Chatgpt instantly generates a long and quality list; This work would have been at least so well done by humans, but much slower.

Eliminate painful tasks

The use of ChatGPT makes the work of SEO professionals more pleasant, because the automation capabilities of the tool allow to delegate boring tasks. Having the spelling errors of a very long text corrected by AI, for example, is pleasant. Robots also do not undergo tiredness or fall into attention: the risk of error, for non -intellectual tasks, is reduced.

Natural language

Unlike other automation tools, ChatGPT has an advanced artificial intelligence that allows you to understand the questions asked in human language and answer in natural language. Their answers are also very clear and structured. Therefore, it is an easy -to -exploit intuitive tool to make SEO.

Propose multiple functions

Generate texts, answer technical questions or find reliable information: chatgpt is a multifunctional tool at the service of technical SEO, SEO On the page AND out of page and local SEO.

Other more advanced tips to improve SEO with chatgpt

Use the chatgpt SEO complement

ChatGPT offers a SEO complement to audit web pages. Simply enter a URL address to obtain a very complete diagnosis, with:

  • A technical audit: verification of the robot.txt file and the HTTPS protocol, for example
  • URL SEO analysis, labels and text content
  • Video and images SEO analysis
  • The audit of incoming and outgoing links: use of anchors and relevance of outgoing links, in particular
  • Recommendations to improve the natural reference of Google

You must dominate SEO well to understand and use the results of this analysis wisely.

Use chatgpt to do better than chatgpt

In SEO’s aspect on the editorial strategy, ChatgPT is useful to meet the requirement people from Google. The search engine clearly explains to favor the instructional content that provides value to the audience. Distribute content that stands out, while providing reliable information, provides value. To convey the content that stands out, it must be based on Chatgpt’s responses and make Chatgpt differently.

A case of use to completely understand:

  1. A B2B company wants to produce content in the good loyalty practices of employees. Asking Chatgpt “What are the good loyalty practices of employees? »12 Good practices are explained: this result is the synthesis of Google’s best results on this topic.
  2. This result is a good base. But rewriting this information does not add any added value. Knowing that most websites provide this information, the B2B company can be highlighted by providing new information. It can be another practice, an expert testimony, a statistic of an institutional and cited source, or even a advice from a human resources manager.

Optimization of its content for chatgpt

Chatgpt cites the websites used as sources. When optimizing its content for chatgpt, the possibilities of being cited as a source increases and traffic to the website increases accordingly. This increase in traffic is in favor of the SEO of the site.

To go further, discover how to create optimized content to SERP and facilitate SEO writing, or discover the HubSpot Seo software.