Valiente – Respectful advertising
The Brave Reinvents Advertising browser: the user is rewarded through tokens for each pub. All data is recorded in a public block chain, which guarantees total transparency.
Arianee – Passortes NFTS by fashion
The Arianee startup offers digital passports (NFT) for fashion and luxury products, incorporating property tests, history and interactions after purchase. An innovative strategy to create a link and fight against falsification.
For more responsible marketing
Blockchain can serve a CSR and ethical approach:
- evidence of environmental commitments,
- Fight against green washing,
- User Award through Tokens or DAO.
It allows you to move from persuasive marketing to test marketing.
Limits and challenges
Despite its potential, the block chain is not exempt from challenges:
- Technical complexity for marketing equipment,
- general public acceptability,
- mobile regulations (GDPR, Mica, etc.),
- Environmental impact (depending on the type of protocol).
Alternatives like Ethereum in Stake test or the polygon, however, reduce the carbon footprint.
Conclusion
With Blockchain, digital marketing is entering a new era of transparency and traceability. Brands can not only prove their actions, but also restore a confidence link with consumers. What happens if the block chain became the new confidence marketing standard?
