The Ariane thread, or BREADCRUM, is a real asset for your website. In addition to displaying the progression of user navigation, it promotes your natural referencing (SEO). Its installation can nevertheless be somewhat technical, especially under WordPress. You have the possibility of personalizing it and many options are available to you. This is why it is recommended to go through a web agency specializing in WordPress CMS to install it and configure it. If you want to do it yourself, find out how to configure your own Ariane thread under WordPress.

What is a breadcrumb's wire?

THE Ariane thread Indicates to users where they are on your website. It allows to display their hierarchical progression (depth level) compared to the home page. It is found on the web pages and it can be located in different places: below the menu, above blog articles or the product consulted or even at the foot of the footer.

This tool is particularly interesting for large sites with several categories. It provides users with more fluid navigationwithout having to browse the many items on the menu. In addition, it has a positive effect on your SEO.

What is the point of having an Ariane thread on your WordPress website?

Internet sites can work wirelessly from Ariane. However, this feature offers you certain advantages, especially with regard toUser experience and SEO. Discover the advantage of installing an Ariane thread on your website under WordPress.

Ariane thread to improve the user experience

The Ariane wire improves theuser experience. Indeed, they immediately see the progression of their navigation. They can easily return to the previous page or to the parent category. This also prevents them from browsing the entire menu in search of the desired content.

BREADCRUMBS are all the more interesting when the users land on the page from a search engine. If they consult product sheets or blog articles, they directly know which category they belong to. They can therefore easily go up the wire to navigate your site.

Ariane thread: an asset for your natural referencing (SEO)

Install an Ariane thread on your website sends positive signals to search engines such as Google. Their robots run through your link in connection. Thanks to the BREADCRUMB which is a Set of hierarchical linksthey crawl the site concerned more easily.

In addition, the search engines often display the sons of Ariane pages in their results. They are therefore a real asset for your SEO. The user immediately sees the context of the page and you take up more space on the SERP: this can improve the click rate (CTR).

4 methods to configure your Ariane thread on WordPress

There are different methods for Install and configure your sons of Ariane on WordPress. However, these require a certain technical know-how. We therefore explain to you how to make a concrete step by step.

Personalize the Ariane wire of your website thanks to your WordPress theme

Some WordPress themes allowEasily display an Ariane wire on its site. They offer this functionality natively. Some manipulations are necessary, but in general, just activate the option in the theme settings within your backoffice. It can be in the Breadcrumb tab, in general options or in the title bar options.

Among the popular themes with this functionalitywe find Ocean WP, Blocksy or Astra. These are nevertheless widely used themes with often few personalization options. We therefore advise you to choose a tailor -made theme rather reflecting the image of your business. Especially since this choice comes in the beginnings of the creation of the website.

Installing a plugin of the Yoast SEO or BREADCRUM NAVXT type

You can install your Ariane wire with a plugin or WordPress extension of the Yoast SEO or BREADCRUM NAVXT type. To do this, you will have to change the Header.PHP, Single.PHP or page.php files. In order to avoid certain problems, we also advise you to create a child theme beforehand.

Installation of a Breadcrumb with the Yoast SEO plugin

Many sites use theYoast SEO extension for their referencing. It also allows you to install an Ariane thread on your site. To do this:

  • Download, install and activate the Yoast SEO plugin in the “Extensions” tab of the back office.
  • Then click on “Settings” then on “Ariane Fil” in the advanced options.
  • Configure the Breadcrumb to your convenience: type of separator, anchoring texts, prefixes, etc.
  • Finally, add the following code to the header.php, single.php or page.php file depending on where you want the Ariane thread to appear:

','

');}?>

2.2 Installation of an Ariane wire with the BREADCRUM NAVXT extension

BREADCRUM NAVXT is another very popular plugin to install Ariane threads. For that, you need:

  • Download, install and activate the BREADCRUM NAVXT extension in the “Extensions” tab.
  • Go to the “Settings” tab of the back office and then on “BREADCRUM NAVXT” to configure and customize your Ariane wire.
  • Then add the following code to the header.php, single.php or page.php:

Creation of a personalized code

You can also add Ariane wires to your website without extension. For this, you have to code manually. This requires advanced technical knowledge. In principle, you must:

Add a function to the functions.php file.

Insert the code to call the function in the Header.PHP, Single.PHP or page.php file.

Activate the Ariane thread on your WooCommerce online store

The installation of an Ariane thread on a WooCommerce online store turns out to be quite simple. Indeed, Woocommerce offers by default the BREADCRUMB. To fully personalize it, advanced technical skills are nevertheless necessary. You can also install the WooCommerce Breadcrumbs extension.

By installing an Ariane thread on your site, you will certainly want to customize it so that it fits perfectly with your design. To do this, you must touch the CSS code. In general, you must target the attribute: Class = “BREADCRUMB”. Its name can vary, but you will always find the word “BREADCRUMB” in it.

You now know in practice How to install and configure your Ariane thread on WordPress. If you do not have the necessary technical skills, get closer to an agency whose specialty is ours. Indeed, badly made, certain modifications may be problematic on your site.