1. The advantages of Tiktok Shop for professionals
Tiktok Shop is not content to be a simple market. It offers tools and advantages designed to facilitate life for sellers while maximizing their visibility.
Ease of integration
Merchants can connect their electronic commerce store to Tiktok Shop in just two days thanks to associations with Shopify and Prestashop. This automatic synchronization transfers products, actions and information directly on the platform.
Attractive commissions
When it was launched in France, Tiktok Shop should offer commissions between 1 %and 5 %, much lower than those of Amazon (9 %). In addition, the platform often offers advantages such as Free delivery for the first clientsthat encourages even more to try the service.
Complete logistics tools
Inspired by the Amazon FBA program, Tiktok Shop offers a logistics solution called FBT (fulfilled by Tiktok)which includes storage, delivery and customer service management. Although this service is still in development, it demonstrates Tiktok’s ambitions to become a key player in electronic commerce.
2. Three winning strategies to act on Tiktok Shop
Professionals who wish to start at Tiktok Shop must adopt specific strategies to maximize their sales. There are three levers identified to succeed.
a) Invest in Tiktok affiliate
The collaboration with influencers is in the heart of Tiktok Shop. To attract the best creators and establish a solid network, it is advisable to offer attractive commissions (30 % to 40 % in launch). Once your network has been formed, these commissions can be adjusted gradually.
Example : A beauty brand has collaborated with five influencers and has sold more than 1,000 units from the first month, demonstrating the efficiency of this lever.
b) Try live purchases
Live purchases, recently integrated in Tiktok in France, is an essential opportunity. It allows you to interact in real time with consumers and simplify your purchase trip. The more you try this early functionality, the more experience you will get.
Advice : Create regular live events to present your products, answer viewers questions and offer exclusive promotions.
c) Collaborate directly with Tiktok Shop
Tiktok invests in associations with high performance brands and agencies. If it stands out on the platform with innovative campaigns and high sales, you could benefit from the VIP support of Tiktok, with exclusive advice on algorithms and advantages marketing offers.
