Marketing professionals continually seek techniques to improve the visibility and performance of their websites. Among these strategies, the Happy Plumo Poda of the content, it arises as an essential but often careless practice. This technique can have a significant impact on the SEO performance of a website. While many companies focus on content production, the Happy Plum It offers a complementary approach that can be so shocking for online success.
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What is the Happy Plum In SEO?
HE Happy Plum In SEO it is a practice that consists in identifying and eliminating or updating the obsolete, redundant or ineffective content of a website. This technique aims to improve the general quality of the site, optimize the user experience and strengthen its positioning in search results.
Why get interested in the elimination of content?
HE Happy Plum It has become an essential practice for several reasons. First, Google attached an increasing importance to quality instead of the amount of content. It is more likely that a website with less pages, but of better quality, is well classified than a site with a multitude of mediocre pages. In fact, according to a study, 61 % of the most efficient companies in content marketing perform content audits at least twice a year, allowing them to maintain the quality and relevance of their site.
In addition, obsolete content can considerably affect user experience. Visitors who fall in exceeded or inaccurate information can quickly abandon the site, increasing the rebound rate and sending negative signals to Google.
Sites management management, including Tracking budgetIt is another crucial aspect. HE Tracking budget It represents the number of pages that a search engine can and wants to explore in a given place. By eliminating superfluous content, search engines can focus on the most important and relevant pages. This unites the practices of large sites such as IBM, which, after eliminating more than 1,000 unnecessary pages, has simplified the navigation of its site and improved user satisfaction by 30 %.
John Mueller de Google says: “We also try to understand the site as a whole, to understand to what extent this site works well, if it is something that users appreciate, if everything works as they should. This statement highlights the importance of a holistic approach to the quality of the site, that the site, that the site, that the site, that the site, that the site, that the site, which the site is Happy Plum It can facilitate greatly.
What type of website is affected by the Happy Plum ?
HE Happy Plum You can benefit several types of websites:
- Electronic commerce sites with many products can use this technique to eliminate pages of obsolete products or permanent stocks.
- Commercial blogs with an important story can eliminate or update the articles overcome.
- Online news and press sites can file the old news while retaining relevant background articles.
- Content sites generated by users can benefit from regular cleaning to maintain general quality.
How often do a Happy Plum ?
The frequency of Happy Plum It depends on the nature and size of the website. However, it is recommended to carry out a regular content audit, at least once a year. Key moments to perform a Happy Plum Include important updates of the site and the redesign.
Thach Thach's advice, Seo senior strategist in Hubspot
Eliminating obsolete content from a website is an important task, which can take a long time. That is why I advise doing it in several stages, that is, several lots. In addition, I believe that hollow periods, during which traffic in place is less important, are the most conducive to eliminate and redirect (Example: Easter holidays and in August).
How to effectively proceed to the content pruning of your website?
- Perform an in -depth content audit.
- Analyze key metrics.
- Classify content.
- Establish a redirection strategy.
- Update Happy mapping.
- Monitor the SEO KPI published.
1 – Make an in -depth content audit
The first step of Happy Plum It consists of carrying out an audit of in -depth content. This analysis implies the use of SEO efficient analysis tools to carefully examine the entire site content. The main objective is to identify low performance pages, those that generate or not traffic, as well as those with a high rebound rate. This audit allows to obtain a clear overview of the current state of the content of the site.
2 – Analyze key metrics
Once the audit is carried out, the next step of Happy Plum It consists of analyzing the in -depth key metrics for each page. This analysis includes the organic traffic exam, the rebound rate, the time spent on the page and the conversion rate. These performance indicators provide important information to make informed decisions about the future of each page as part of the strategy of Happy Plum.
3 – Categorize content
After the analysis of in -depth metrics, the content must be classified within the framework of the Happy Plum. There are generally four main categories:
- The content to be preserved.
- The content will be updated.
- The content to be eliminated.
- The content of merging with other pages.
This categorization stage is decisive to develop a strategy adapted to each content element and optimize the efficiency of the Happy Plum.
4 – Establish a redirection strategy
The implementation of a redirection strategy is a great aspect of Happy Plumespecially for pages destined to be eliminated. 301 redirections play an important role in preservation of the SEO value of the eliminated pages.
Thach Thach's advice, Seo senior strategist in Hubspot
Instead of eliminating obsolete pages and transforming them into 404 errors, remember to redirect them to more relevant pages, especially if they benefit from many external setback links. This is an option that I always favor, it is essential not to waste the potential of these links and maintain a fluid user experience.
5 – Update the Happy mapping
The next step of Happy Plum It consists of updating the Happy mapping. This process implies an in -depth reevaluation of the structure of the site and an optimization of information architecture. TO Happy mapping well achieved guarantees that the content was maintained after plum It is organized logical and easily navigable for users, which improves the experience of the global site.
6 – Monitor SEO KPI published
The last step, but not least, of Happy Plum It is a attentive surveillance of the KPI SEO after the implementation of changes. This surveillance includes organic traffic monitoring and detailed analysis of the impact on keyword classification. This control stage allows to evaluate the effectiveness of Happy Plum Done and allows you to adjust the strategy if necessary, thus ensuring the continuous optimization of the site.
What are the benefits of content pruning?
HE Happy Plum It offers many advantages. Improves the general quality of the site, optimizing the Tracking budgetto strengthen the thematic authority and offer a better user experience. All these factors can potentially lead to an increase in organic traffic.
John Mueller emphasizes: “Therefore, it is the situation in which I would intervene and say that we must provide a type of quality filtering, or a type of quality bar in advance, so that users and Google can recognize that this is why I want to be known.
Good practices and surveillance points
Although the Happy Plum Or a powerful technique, it is important to apply it with discernment. John Mueller specifies: “But if it is a news site, where … by definition, it has a variety of different articles, all are well written, they are reasonable, only that the subjects are not very interesting in the long term, this is quite normal. It is not something that would say that it is necessary to prevent indexation. Because it is not a matter of poor quality content. This is simply popular content.
Thach Thach's advice, Seo senior strategist in Hubspot
If only 10% of the content generates 90% of traffic and conversions on a website, I consider that it should be seen as an opportunity instead of a negative aspect. Consider that, in this type of case, it is necessary to update 90% in question. Verify, among others, that they remain relevant. For example, in Hubspot's blog, we had to update a large number of articles that mention confinement and restrictions linked to COVID. The content was also relevant, but these passages require an adjustment compared to the current context.
To go further, discover how to create optimized content to SERP and facilitate SEO writing, or discover the HubSpot Seo software.
