Do you meet fierce competition for the keywords you want to be classified? A long-dragged keyword strategy can really help you. Most companies or blogs can benefit from this strategy, because you Help to attract visitors having a very specific research intention. In this article, we will explain to you what the keywords are long and how to put them in a well -oiled referencing strategy.
What is the long-upwind keywords, what is it?
Long-trained keywords are expressions research very targeted which respond specifically to the internet user. These keywords generally have a Low search volumea low competition and High conversion rate.
We call these “long-dragged” keywords because if you had to trace your keywords according to their search volumethey would be at the end of the research application curve, which means that few people are looking for these terms every month.
However, despite the lack of research volume, long-dragged keywords are often easier to classify and give rise to higher conversions than basic keywords. This is due to the fact that the long-dragged keywords communicate a clear need for the customer you can answer-they are focused on intention.
When you understand the search intention, you can create content which specifically responds to queries and which converts much more easily. For example, a user looking [Nike Air Max 270] Indicates a clear purchase intention. On the other hand, research on [chaussures ou baskets] is much less clear.
The user may be looking for more information on the offer, different brands or simply interest. Note that the real length of these keywords has technically no importance. Long-trained keywords tend to have at least three words because of their specificity, but precise low-volume research that only has one or two words (like many brand names) are also considered long-sided keywords.
5 good reasons to use referencing in long-draggy keywords
Approximately 70 % of the whole Research traffic comes long -handed keywords. So if you don't target these Keywords in your SEO strategyyou miss a traffic precious from your target audience. For what other reasons should you use long-dragged keywords? Here are five reasons that should convince you:
1. Reach your target audience faster
If you want reach your target audience more quickly Long -trained referencing can help you. Compared to short keywords, long keywords focus on intention or motivation specific behind A research.
For example, the keyword, “heating system, ventilation and air conditioning”, has several motivations behind it, in particular:
- What is a HVAC system?
- What are the types of HVAC systems?
- What is the average price of an HVAC system?
- What are the components of an HVAC system?
- Who sells an HVAC system? And many other alternatives …
In comparison, The long-sighted keyword“Types of HVAC systems”, has a specific objective. The user wants to know more about the different types of HVAC systems. This allows your marketing or commercial team to act more easily. By focusing on long-sided keywords, you connect to users who know what they want.
2. Decrease competition
When a keyword has several different intentions – or even several meanings – it often has a higher level of competition. It is therefore difficult for your business to be competitive.
It should also be mentioned that you will compete not only with your direct competitors, but also with companies from different sectors of activity if this keyword has several meanings. For example, the “orange” keyword can designate a city, fruit or color.
As Keywords long -dragged are subject to less research and intentions narrower, They are less competitive.
The result?
Your website is more likely to rank On the first page of the search results For keywords with high added value and low competition.
3. Increase your conversion rate
When a site is not relevant for the search for a user, it will not click on it. For example, a user looking for a company that sells oranges, but that starts its search with the keyword “orange”, will not visit your site if you are a restaurateur in Orange. In this scenario, you Optimize your website For a competitive keyword that does not even give results.
Even if you get traffic from these keywords the results will not be up to your expectations. Studies also prove that long-dragged keywords offer A conversion rate of more than 35 %.
By optimizing your website and defining the best long-haired keywords, you on the requests that offer the most value to your business. Better yet, you position yourself as sector leader. This leads to more trafficking – and therefore More conversions.
4. Reduce your marketing costs
Compared to long -dragged keywords, Short -dragged keywords represent a considerable investment. Their high research volume and the competition they arouse mean that a large number of companies want to be classified for this keyword. This means that your team must devote more time to obtaining and maintaining the rankings on search engines.
But it's not just the time of your team you are investing. This is also your money. With the long train, you can reduce your costs digital marketing. Although your team always has to look for long -term keywords and cope with it, the competition will be less. It makes itoptimization and maintaining your classification In search results easier.
The most interesting is that you invest your time in Keywords that offer higher conversion rates. This results in a Best return on investment (king)that your business can use for Develop your SEO strategy or services.
5. Adapt your strategy to user trends
By adopting a long -residuous referencing strategy, you stay also By the way of trends users, like vocal research. With vocal research, users naturally make long -draggy queries, such as looking for a nearby restaurant.
If you concentrate all your referencing efforts on keywords with short drag, your business will not come into contact with these consumers. This can cause substantial income loss, especially If you are a local businessbecause 80 % of all local researchwhether made with short or long-range keywords, lead to a conversion.
Include long-range keywords in Your SEO Strategyand you will be sure to reach your target audience.
The search for long-sided keywords is essential to improve your SEO strategy and reach a targeted audience. Unlike the more generic keywords, long-dragged keywords are often more specific and less competitivewhich makes them perfect for a targeted content strategy.
To start, it is important to understand your audience's intention. Use tools like Google Analytics to analyze research terms that lead users to your site. Then explore tools such as Google Keyword Planner, Semrush, or Ahrefs to find variants of long-dragged keywords which are relevant but less saturated.
Another method is to listen to your customers. Questions frequently asked, customer feedback, or popular subjects on forums and social networks can be a gold mine to discover relevant long-line keywords.
Finally, remember to integrate these keywords naturally into your content. Create blog articles, guidesand product pages that specifically respond to long -sided requests. This will not only improve your SEO, but also the user experience by providing specific answers to their questions.
Long Traine VS short dragging?
The distinction between long and short-dragged keywords is crucial. Short-dragged keywords are generally short, often one to three words, and have a high research volume. They are largely competitive and can be difficult to classify. For example, “shoes” is a short-dragged keyword. In contrast, the long-dragged keywords are more specific and often formulated in the form of sentences. Although they attract less traffic, this traffic is more qualified and targeted, which can lead to a better conversion rate. An example would be “waterproof hiking shoes for women”.
The main advantage Long-trained keywords lies in their specificity. They make it possible to target a more precise audience, often ready to make a purchase or to search for detailed information. In addition, they are less competitive, facilitating a better ranking on search engines.
For an effective SEO strategy, it is advisable to use a Mixture of the two types of keywords. Use short-dragged keywords to build your domain authority and long-draggy keywords to attract targeted traffic and improve your conversion rates. This balanced approach ensures maximum visibility while meeting the specific needs of your audience.
