Focus on management presence: management of online presence
On average, a person spends more than eight hours a day online, which corresponds to approximately 128 days per year. Almost everything we do involves the Internet. Whether it's research for work, a family meeting on social networks or the latest Netflix film, all of this requires the use of the web. What does that mean for you, owner of a small business, freelance Or Marketing professional ? This means that, in all probability, potential customers will discover your brand on the Internet before you even enter your store or hear your advertising on the radio. In 2022, and in future years, To succeed, you must Manage the online presence of your brand. In this article, we will see how to do it.
What is the management of online presence (management management)?
To start, the Online presence management Includes much more than opinions-even if these are extremely important. The management of online presence consists of manage your entire online brand image and attract traffic to Your website. Online presence management has Three major objectives ::
Online presence management Includes (but is not limited to) the management of the following elements:
All these factors will help you Take control of your online presence And to stimulate your visibility, by attracting more customers.
Good management From your online presence will allow you to improve your reputation, increase traffic on your site and ultimately attract more paid customers for your brand. Here are some tips to get there:
#1 The website
First of all, assess your company's website. Does he make you want potential customers to enter and stay there? If it is poorly designed, difficult to travel and is filled with poor quality texts, the answer is probably no. When you reorganize Your website, make sure it is optimized for smartphones, but also:
- A design of quality, which makes “want”.
- A content relevant.
- THE testimonials positive customers.
- Calls to action clear.
- THE elements strategic of referencing.
To create an efficient websiteyou should know who your target audience is. You will be able to create something that attracted The good people and who addresses them in the right way.
Imagine, for example, that your business sells customizable motorcycles. Since 81 % of bikers are men, you probably don't want to create a pink website and write blog articles on “most romantic motorcycle walks”.
For what ? Because these subjects will not interest the vast majority of motorcycle fanatics, that is to say the target audience. But of course, you must study your own customers to determine what they expect from your brand.
#2 Social networks
Social networks are an important commercial tool that allows brands to directly contact their customers and establish lasting relationships. Unfortunately, it can be difficult to publish regularly when you are busy performing other tasks related to your activity.
But here it is: your brand's social networks play an important role in your Online presence management strategy. As such, they should not be ignored.
Do your best to publish quality content, whether on Facebook, Instagram or Linkedin. Then answer the comments that you receive. It's essential! Your networks must arouse commitment Between you and your audience. What does a “quality content” look like? It depends on your brand, but here are some ideas:
The essential is publish. This does not mean that you must publish twice a day, seven days a week. But it means that you have to find a publication calendar that works for your brand and do your best to respect it.
Churchill's advice: There are dozens of social networks on the internet. Do not register on all platforms. Find those that your target audience uses the most. Then engage the dialogue on these platforms only.
#3 Online reviews
Online opinions are one of the most important Management presence. 89 % of consumers Read the opinions before buying a product. And 79 % Buyers say they trust online opinions as much as personal recommendations.
What does this mean for your brand? Notices are very important for your target audiencewhich means that they must also be for you. Use this four -step strategy to generate more reviews for your business:
- Answer each notice : 97 % of people who read opinions also read the responses to opinions. By responding to each online opinion you receive, whether good or bad, you will show new potential customers that your brand cares about them.
- Ask customer reviews : The best way to generate more online reviews is just asking. 70 % Customers will leave an opinion if a brand requests it. Don't miss this opportunity!
- Display your positive opinions : Online opinions are powerful, which is why you need to use them to advance your business. Display glowing opinions on your website and publish them on social networks. You will improve your reputation online.
- Use the comments you receive : Finally, learn from the opinions you receive. Do many of your customers have the same concerns? Correct them. Most reviews mention a specific function they like to use? Continue to offer it.
If you want to succeed in the Management of your online presenceyou must learn to generate positive opinions at a regular rate and to use them effectively.
#4 Optimization on search engines
If you are not familiar with this term, optimization on search engines, better known as SEO, is the process of improving a website so that it is better classified in the results of search engines.
More Your website is well classified for specific keywords, the more you can attract traffic on your site and the more your brand will enjoy a good reputation. But, of course, it is difficult to obtain a high classification, especially for keywords at high volume. Indeed, the competition is fierce. Don't be discouraged! Use them three advice following to improve the classification of your website:
- Select the keywords : Keywords are the words and sentences that people tap in search engines to find information. If you are looking for new shoes, for example, you could type “black shoes for men” in Google. You must discover the keywords that your target audience uses. Then include them on the brand's website.
- Create a corporate blog : Blogs are a great way to improve the referencing efforts of your website. By targeting specific keywords in your blogs, you give your site additional chances to rank in search results for these terms. Do not forget to avoid the jamming of keywords, that is to say to include as many keywords as possible without taking into account fluidity and readability.
- Google My Business : If you manage a local business, you certainly need a Google My Business profile, which will help your website ranked in Google's search results. Share as much information as possible in your Google sheet, including the name of your company, its address, its contact details, its opening hours and photos.
SEO is a long -term work. Do not expect to create a blog and be automatically classified for the keyword chosen. You have to devote time and efforts. But if you do it, You will harvest the fruits.
