Launched in 2018, Tiktok is currently the social network knowing strongest growth. This mobile application allows users to create short videos by adding various filters. For some, it is nothing more than a fairly confusing viral application, while others already learn to make commercial profit. Although Tiktok is a relatively young platform, many brands choose it to promote their activity. In this article, focus on the ways of developing your business thanks to Tiktok.
Why should companies use Tiktok?
You may think Tiktok is only done to meet challenges, make jokes or choreographies. It is not entirely false, but there is also a ton of'opportunities In other types of content so that brands can connect with their more “personally” audience. In addition, it is important to know that almost half of Tiktok users are under the age of 30. For brands that target a young audience, this network is a gold mine.
But even if your business does not specifically target the generation zthis platform can still be beneficial for you. Depending on your sector and your niche, these young users will eventually become Your target audienceTiktok strongly influencing their desires, their aspirations and even their purchasing decisions. In addition, let's not forget that Over 50 % Tiktok users are over 30 years old, which means that there is an unexploited potential audience for your business.
That said, here are some concrete advantages to use Tiktok for companies:
- Increase your brand notoriety ::
Tiktok offers multiple ways of making your brand known. You can work with influencers, distribute different types of advertisements and use features such as hashtags and brand stickers to put it under the spotlight. In addition, if you create entertaining and unique content, your videos have a strong potential to become viral. - Promote products : The best thing about marketing on Tiktok is that it does not look like “classic” marketing. There are many ways to promote your products without passing for an upstart, for example by associating you with influencers in whom your audience has confidence, by creating truly useful and entertaining videos, etc.
- Expand your audience : Tiktok has millions of users in more than 140 countries. It is one of the best platforms to reach an international audience and expand your customers. In addition, there is always the advantage of touching exclusive Tiktok users who do not actively use other social platforms.
- Attract new customers : Tiktok aims to create authentic and attractive content, of a human and personal nature. This helps you establish solid relationships with your audience and increases the chances that it turns into customers. In addition, if you follow the right trend at the right time (or better still, if you are launching a trend), you can end up Acquire a large number of new customers.
Now that you know Why Your business should be on Tiktok, let's move on to use this social network as effectively as possible:
Choose a niche subject
Like all other social networks, Tiktok revolves around a quality content. If you have chosen this platform to promote your brand, you must create a brand image consistent. The possibilities of producing quality content are endless. Choose the subject in which you have solid expertise and share your knowledge and experience.
First of all, you must perform researchS on your competitors to see what type of content they publish on Tiktok. Then do your best to produce Better content in order to outperform them. Monitoring and Commentary analysiss users will help you understand if you go in the right direction, or not.
Take part in a hashtag challenge
This Tiktok trend is a powerful tool that can help your brand reach more people. Make sure to Hashtags Relevant to each video, because it is the best way to develop in an organic way.
If you don't know which hashtags to use, type a wide and relevant keyword in the Tiktok search section. Depending on this keyword, the system will suggest a series of hashtags on your subject.
Another way to use hashtags for promote Your business is to launch a challenge hashtag tiktok. All you have to do is download a catchy video, find a brand hashtag and encourage your audience to create similar videos. THE Viral marketing is what really widens the audience and stimulates user interaction on Tiktok.
Influencers
On Tiktok, the influencers Maybe are not yet as well known as on Instagram. However, reaching target users is what will help you promote your business. Cooperate with influencers whose audience could be interested in your brand and will most likely buy from you. This approach is similar to the operation of the advertisement on Instagram.
Influencers use PTiktok Lateform To produce high quality content to obtain more sponsored publications. If your budget allows you to associate yourself with an influencer to promote Your product, do it. Such an approach works not only for companies that sell physical products, but also for those who sell services. THE partnership with an influencer allows'save The time required for promotion and to increase the notoriety of the brand. Influencers already have very loyal followers, so make sure that their audience corresponds to the profile of your customers.
Pay to advertise
Although it is still quite recent, Tiktok has a system of specialized advertising allowing brands and companies to operate a massive user base. The platform offers Three types of digital advertising ::
- Advertisements native In-feed
- Advertisements on Hashtags Challenge
- Advertisements of brand. This type of Tiktok ad is the most effective way to generate traffic to your destination page.
Regarding targeting of the advertising Tiktokthere are two options:
- Interesting targeting. Works in the same way as Facebook advertisements. You select a relevant interest in your target audience And Tiktok displays advertisements For these people.
- Behavioral targeting. This type of targeting allows you to advertise people according to their behavior on the social network in the past two weeks.
Use statistics to develop your account
Finally, know that the success of a business on Tiktok Go through a optimization constant. Pull the best side of Analysis tools To follow your performance on the platform and search for the possibilities of improvement. Use these tools to measure engagement indicators specific to your content, the scope of hashtags And the best moments to post. Some tools can even help you Identify influencers potential and predict to come upcoming trends.
This information can be used for to plan And to optimise your content strategy to improve your performance. For example, post at a time when you get tons of engagement is likely toIncrease visibility of your content.
