In 2021, it was estimated that almost a third of the world's population made at least one purchase on the Internet. This figure only increases as a business owner, it is logical ofextend your presence on the canvas. But what is the best way to start if you do not want to devote the time and money to launch an online store? Is it possible to sell online without e-commerce site? It is this question that we will try to answer in this article.
Sell online products without website
Why does anyone stop in front of your store and plan to buy your products? Most likely because he needs it. But you also have Attracted his attention By choosing a good location and installing a pretty storefront.
Then, your sales strategy is set up (online, this is called a sales funnel) and you convert the consumer to a customer. The sale funnel From your store may include a carefully planned development, catchy displays, essential seasonal products and the value of the product. Without forgetting, of course, your professionalism and your charisma as a seller.
The sale of your online products without a website works the same way. You align your products with the attention of your target audience Using Marketing platforms And sales strategies that make sure you are in the right place, for example:
- Join marketplaces like Amazon, Ebay and Etsy
- To use Facebook And Instagram
- Become a wholesaler
- And call on affiliate marketing specialists
As much as we are going to detail in this article.
Marketplaces
Here is a brief overview of the platforms you can use To sell products without website. It may be preferable, for you, to sell on several of them.
Amazon
Amazon is a gigantic company, which is both an advantage and an inconvenience for anyone uses it. Her huge scope means that your products will have a enormous potential audience. However, you will also face strong competition.
If you plan to sell products on Amazon, you will probably have to Identify a niche. This can mean going so far as to develop a unique and patented product.
Indeed, if you sell products purchased through a wholesaleryou may be competed by larger companies that can afford to sell products at a loss to oust their market competitors. However, many people get a significant income from Amazon, so if you have spotted a void on the market, Do not hesitate.
Ebay
Ebay is often considered a site for the resale of second -hand items, but it is much more than that. You can also sell new items on eBay and you don't have to use the auction method if you do not wish.
Please note: like Amazon, eBay has A large audiencewhich means that there are a lot of customers, but also Many competitors.
Etsy
If you intend to sell craft articlesyou must absolutely consider using Etsy. It is the Reference site For this type of product. Etsy has a large audience, but as it is focused On unique articlesit may be easier for you to stand out.
That said, it may be difficult for your products to be highlighted if they are part of very popular categories.
Social networks
Social networks have traditionally been used as advertising platform To arouse the interest of their users for products. However, this model is changing, several platforms now offering the Possibility to sell online products without a website. These include Facebook and Instagram.
Like Amazon, Facebook offers a marketplace where everyone can put their products for sale. However, Facebook also offers Facebook stores, which allow you to create a free online store linked to your professional profile.
Facebook stores allow you to:
- Add an unlimited number of products
- Organize products in collections and categories
- Communicate with your customers directly on the page
- See statistics on sales, visits, etc.
- Present your products on Facebook Marketplace
Facebook being the owner of Instagram, you will have to have a page and a Facebook store linked to your Instagram professional profile before you can create an Instagram store.
After linking both, you will be able to access a Personalized showcase and create it with Instagram shopping. You can also share your products through posts and storieshas both organic and promoted. Users will then be able to find your products thanks to the search and exploration function.
Of course, with a little strategic reflection, you can also easily sell on other social networks, such as Twitter. You can use advertisements and Promotional tweets For lead traffic to a destination page containing your product.
Sell online products as wholesaler
An alternative For the sale of online products by the retailers themselves consists of selling to other retailers already with an online store, becoming essentially a wholesaler. This method is not universal, but for those who make their own products, it is another distribution channel that increases income.
To launch a sales channel Basically, retailers must ensure that the margin of their products is sufficient to sell them at wholesale prices. In general, retailers want a 50 % margin. Thus, if a product costs 1 € and the wholesale price is
From € 2, the retail price should be around € 4.
Once the price is determined, It is important to search for online stores most likely to want to store these products, and to see how the retail price agrees with the other items they sell. A chair at 100 euros would not have its place on the site of a retailer whose average price is 30 euros.
After draw up a list of appropriate retailers, The next step is to contact each of them. This can be done by e-mail, face to face, or by sending them samples by post. If online retailers agree to store products, it may be necessary to set up agreements on prices, supply, delivery and returns.
Managing a retail channel and a wholesale channel Can be very lucrative and give an incredible impulse to income, the notoriety of the brand and to credibility.
Affiliation marketing
Affiliation marketing specialists promote products from other companies in exchange for a commission for each sale made. This is a popular strategy for Stimulate online sales And Increase your income without a website. This strategy can be very beneficial for the 2 parts.
The use of an affiliate marketing specialist is a simple process: just choose the products you want to sell and for which you can afford to pay a commission. Then look for affiliation marketing specialists who have a Presence established in your niche. Here's how to do:
First of all, always be clear on the conditions of your affiliate program (how ready you are ready and how you will) and sign a contract from the start. There are several ways to find affiliates:
- Work with an affiliate recruitment agency – These agencies live and breathe to find and recruit affiliates for brands.
- Join networks and directors of affiliates Like Shareasale or ClickBank.
- Work with influencers – Influencers are people who have a large number of followers because of their expertise or popularity in a specific niche. They can be found on platforms like Twitter, Facebook, YouTube, Instagram, Snapchat, etc.
- Niche blogs – The use of a blog relevant to your niche is a great way to promote products directly from interested consumers.
For payment, the best strategy is the payment option for salewhich means that a commission is paid for each product sold. Regarding the commission, the good the affiliate, the higher the commission, the more you are ready to pay, the more good the affiliate you will attract. THE commissions vary according to the sector of activity, Between 1 % and 70 % on average! Do your own research before choosing a commission rate.
So, do you need a website to sell online?
No, not necessarily … Companies who wish to create an online sales channel as quickly as possible or who do not have the means to have their own website have several options. Membership of a Large sales platform, the use of social networks or The use of affiliation are all excellent ways to get into the world of e-commerce. Even those who already have a website will be able to take advantage of these strategies to reach potential customers and sell more products.
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