Today, thousands of information are disseminated every day on the Internet. Unfortunately not all are right. Some are outdatedothers were invented. But as far as you are concerned, publishquality information is an imperative. You should not just take up the information you find without checking it, at the risk of making the web a valuable content box but also losing all your credibility. You must always be anxious to offer your visitors the best information it is, and for that you have to learn to collect reliable information. We give you 6 reflexes to take to help you disintegrate !

Always check the date of the source content

When you consult content, you cannot afford to take up the information there without taking the time to question:

  • When was this content published?
  • What are its sources?

Time flies and the world is changing. True information yesterday may prove to be false tomorrow. This is all the more true when it comes to encrypted data. So you have to go back to the source information and verify. If it is not topical, then it is no longer reliable.

Meet your ideal customer and familiarize yourself
With a new way to contact your prospects.
Now download the White Paper from the Inbound Marketing strategy >>

Attention ! If we recommend that you find the source of information, it's not for nothing. An article can be released in 2018 but containing out of date for 10 years. You will never know if you do not find the source of information.

Prefer objective content

If you want to rely on content already disseminated, you will have to add objectivity to your selection criteria.

Objective content is often more reliable because it Don't try to convince His reader, he is devoid of all intentions. The contents that have a specific opinion tend to omit certain information to better convince the reader.

If you come across an article whose intention is clear, but it really interests you, nothing prevents you from using it. But in this case, it is preferable todeepen your research In order to have a overview of the subject. So you will have the decline necessary for sort the information you have and select the most reliable.

Multiply sources

Besides, deepening your research is a reflexes that you should take.

Do not be satisfied with a single source, on the contrary, multiply them in order to cross information obtained and offer the most reliable information to your Internet users.

What sites for reliable information

Finally, the best way to collect reliable information is to get it on Reliable sites.

What are they?

You can trust the articles of Written pressesespecially the world or the others newspapers known for their objectivity. Also direct yourself to the sites presenting a DA (Domain Authority) high. If they are considered reliable by Internet users and by search engines, it is not for nothing. Among them, we will quote the blog of the moderator to which we regularly refer to confirm our own sources.

You can also trust the sites in .Gov .gouv. org or . who are required to disseminate reliable and up -to -date information.

Be suspicious

Finally, don't believe everything you read about words. Especially if the information found is only present on a single site. If it is not reused, it is certainly that it is not reliable or even that it is false.

The end tip: tools to verify that information is reliable

Many tools have been developed for Fight against fake news. Among them we find the Decodexput online by the newspaper Le Monde or the Verification guide Established by journalists concerned with spreading quality information.

Of course, you can always opt for the good old method of The encyclopediaor simply asking for theOpinion of an expertto check your words.

Let's take stock of your E -Marketing strategy - Free audit!

Do you think you have toured the content creation question and you want to explore new horizons for your business? Why not finally go to the generation of leads and turnover via paid referencing thanks to the expertise of our Adwords agency in Lyon (Google ADS certified) or at Paris !