Predictive referencing

SEO is an extremely competitive sector. To stay at the top of the ranking, you need an advantage, a means of get ahead of your competitors. For this, there is an under-exploited gold mine: predictive referencing. This SEO strategy, fueled by AI, Find and suggest keywords and instantly alert you when the metadata updates of your competitors lead to significant increases in Sewing. In this article, we will detail this What is the predictive SEO and how to use it for his business.

What is predictive SEO?

Predictive referencing is a process that consists in using predictive analysis tools to help you find research anomalies. The objective isIdentify opportunities for you to upgrade your competitors. These tools help you provide changes in content, rankings and other metadata so that you can have several lengths ahead of your competitors.

In addition, they can Help plan your future content and so appear in search results still not exploited. The content suggested by these tools can be used to create a whole new content or to refresh an old one. Trends are changing daily, and your old content can have a certain value, but this value can increase thanks to predictive analysis of SEO.

For example, blog articles or web pages written on new subjects can progress over the years, as technology has changed and new information is offered. If you are the first to be informed of these changes, and thus update your content accordingly, you will have a significant advantage over your competitors.

Beyond helping you improve your ranking in SERPS, the predictive referencing can also help you:

• Increase THE traffic and conversions on your website.
• Better to understand The needs of your prospects and customers.
• Connect good users to good content.
• Become a leader opinion in your sector.
• Discover information marketing strategic.

Top 4 good practices for predictive SEO

If you want to succeed with The predictive SEOhere are some good practices to follow absolutely:

N ° 1 Analyze the previous data

To classify you in Predictive research resultsyou must examine previous data from tools such as Google Analytics. Your previous data will give you an overview of how things have happened before, so that you can predict how They will normally happen in the future.

From there, you can use this data to make more informed decisions on what you will do in the future with your SEO.

For example, let's say that you are examining all the content that is currently published on your site. You want to analyze your content to create a content marketing campaign that generates more prospects in the future. When you analyze the data, you find that blog articles containing videos seem to be the most effective in generating prospects. You can therefore compile this data to determine the correlation between video and prospects and thus use this information for your future campaigns.

N ° 2 Determine future content subjects

Content creation is an essential element of SEO. Content helps you rank in search results and generate precious traffic to different pages of your site. A Essential element of predictive SEO consists in determining the future subjects content that you will help attract traffic.

When you compile precious data, such as visit time or click rate (CTR), look at what type of content generates the best results. You can also examine the subjects of the content to see if there are correlations between them.

For example, let's say that you are a business that organizes weddings. You analyze the past data of your different types of content and you find that your blog articles give better results than your other content. Building on this information, you plan that by focusing on blog articles, you can still generate More traffic on your site.

You decide to go further and examine the data of each blog article to see which ones give the best results. After comparing all the data, you find that your blog articles on the choice of wedding themes are the most popular. Based on this information, you can therefore create more content related to wedding themes, because you plan that it will be the most efficient.

In addition, you can also take into account The time of year To predict the most conducive moment to content creation.
For example, you can see that sharing content on rustic weddings is more effective in August and September. By knowing this information, you can also provide the best time to publish this type of content, in order to maximize your efficiency.

Determine future content subjects will help you Create a more effective strategy. You can produce content that resonates with your audience and thus increase the commitment and ranking of your business on search engines.

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N ° 3 find the right tool to collect data

You need the right software, a tool that makes your life easier, for your Predictive seo. THE Marketing software based on AI are not difficult to find, but few are designed specifically for search engines.

There are some key characteristics to monitor when purchasing this type of tool. The first is the ease of use. 37 % of managers declare that their main concern about IA technology is the difficulty in adopting it.

The tool must include dashboards and a user interface that is easily understandable. THE predictive results must be very clear As for their meaning and what to do with it.

Afterwards, Consider integrations. Does the tool connect properly to Google Analytics, Google Search Console and other important resources to supply data? For example, a tool like MarketingCloudfx allows you to follow the performance of your SEO and your content, so that you can make informed decisions on your future SEO strategies. It offers projections that allow you, depending on the content to be created, to see what you need to do to exceed your competitors.

In addition, this tool provides you with your prospects, traffic and classification in search results. These data will help you predict the future of your SEO.

N ° 4 Use Google Trends

When you try to appear in Predictive research resultsyou want to make sure you make informed decisions based in large part on your data. An excellent tool to use to help you appear in Predictive research is Google Trends.

Google Trends allows you to grasp terms and see when a subject is trendy, which is looking for it, etc. You can use this data to Start your marketing campaigns And make better decisions beforehand.

Let us return to the example of the wedding organizer. After analyzing the data, you have determined the most efficient content types and subjects that, In your opinion, will be the most popular. You can now use Google Trends to help you determine when to publish the content.

For example, with the keyword “wedding in the countryside”, the peak of interest is between February and April. So, if you try to create a blog article on wedding places in the countryside, you will want to publish it during this period for Create the best opportunity to generate traffic.