It was in 2013 that the Canva application was born and began to democratize, both for personal and professional use. The platform allows any user to design and publish attractive images, making graphics design accessible to all. In fact, the use of Canva for Entreprise allows simplifying the creative process, while guaranteeing the coherence between the identity of the brand and the published content.
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What is Canva?
Canva is a graphic design tool available online, allowing users to create content easily and quickly. Canva has several characteristics, some fed by AI, to make images, edit videos, touch images or even plan publications for social networks.
5 reasons to use Canva for a company
1 – Opt for a flexible tool
Canva is a flexible and adequate solution for marketing, operation, sales or design equipment. Canva states that its solution allows increasing the performance and results of content creation, a recent case study indicates that the tool has allowed the increase of companies by 60 %.
2 – Promote collaboration
In addition to supporting the equipment, Canva provides each member characteristics to harmonize workflows, by extension, increase productivity. From the rain of ideas to the creation of content through validation and publication, Canva offers a holistic vision of the management of several design projects.
Integrations in communication tools, such as Slack, allow you to exchange ideas and comments in real time, respond to feedback or share images, thus promoting continuous collaboration and effective coordination within the equipment.
3 – Facilitate content creation
Today, the content is consumed frantically, Jenn Proud, director of design marketing in Hubspot, indicates that “The evolution is so fast that the only way, for a design equipment, following the cadence is to establish a solid infrastructure around graphic design. Canva is placed as the ideal tool to achieve it by offering a key solution.
Therefore, Canva allows professionals to focus on the creative process, instead of logistics and technical aspects of graphic design. By offering an intuitive and friendly platform adapted to all levels, Canva helps companies quickly meet market requirements.
4 – Maintain the consistency of the brand
The various characteristics available by Canva are very useful to preserve the identity of the brand and coherence between the different images, which are vectors of commitment and conversion. To optimize the creation of loyal supports to the brand, the equipment can add their models, their graphic letter or even define the control stages before the publication.
5 – A quick and easy handling
The Canva platform does not require advanced training to be used effectively. Thanks to their intuitive characteristics and user friendly interface, users of all levels manage to create professional images easily and quickly.
The best characteristics of Canva for a company
- The magical study
- Advanced photo editing tools
- Visual identity configuration
- Brand models
- Brand control
- The Canva Content Planner
- Team management
- Canva integrations
- The Resource Library
1 – The Magic Studio
In 2023, Canva announced the launch of the suite “Magic Studio”: A set of graphic design tools and photo editing by artificial intelligence. Mélanie Perkins, co -founder and executive director of Canva, explains “More than a simple tool, each Magic Suite functionality has been created to solve concrete problems: generate catchy content, accelerate the creative process, automate tasks and even more”.
Among other things, Magic Studio's characteristics include:
- The magical edition : To edit and retouch photographs. It is possible to add, replace and modify the images in the blink of an eye.
- Magic writing : To generate text AI. Using a fast, the tool offers sketches, legends or content ideas.
- Magic size change : To adapt the images to the necessary formats for publication.
- Magic synchronization : To synchronize the audio track with the video with only one click.
- Magic animation : To find perfect animations and transitions to make living and interactive commercial presentations.
- Magic media : Go from text to image. Using a simple message, it is possible to generate several types of images (image, illustration or video).
- Magic design : To create commercial presentations, videos and other personalized, relevant images and according to the identity of the brand.
- The translation tool : To instantly translate the content written in the visual, among more than 100 languages.
2 – Advanced photo editing tools
In addition to the characteristics of the present in the Magic Studio, Canva offers a wide range of photo editing tools, such as the elimination of the bottom in a click, the addition of filters, the adjustment of the brightness and the colors, the control of the saturation level or the download of the images in several formats (SVG, PDF, PNG, GIF, JPG, Video).
3 – Visual identity configuration
It is surely one of the favorite characteristics of marketing experts. It is possible to configure one or more visual identities in Canva, through important writing policies, the different formats of logos and the specific colors of the brand.
In this way, the teams ensure that each project respects the graphic letter. The equipment can create consistent, harmonious images and according to the identity of the company, thus accelerating the phase of creation and control of each project.
4 – Brand models
In addition to the configuration of the visual identity, companies have the possibility of creating or importing their own models of content to use and customize, such as YouTube miniatures, paint tables, web images, electronic books or even commercial presentations. This approach avoids lack of attention errors and time savings during the creation phase.
5 – Brand Control
Brand control is a very useful feature to admit equipment during the content creation process. Only the elements of the brand are authorized, such as certain sources, images, colored pallets or certain logo formats. Then, each visual is presented to the manager's approval, during the control phase, before its publication.
6 – Canva's content planner
Easy to handle, the content planner for social networks promises a simple and effective publications. In fact, once the content has been created, each member plans the publication according to the desired date and time. The content planner also offers optimized monitoring of clicks, comments, performance, but also of all marketing chestnuts of the year.
7 – Team management
Canva offers business solutions to manage projects and effectively manage equipment. Each manager guarantees the necessary rights and permits to create and administer content flows. The management and monitoring of the equipment can be carried out from the same interface. In this way, companies have easy access to reports on the activity of the members, the number of images created and published, or on the white online tables to organize rainfall sessions.
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8 – Canva Integrations
Canva offers professionals several popular applications to optimize the process of creating, sharing and publication of content. Multiple integrations are possible, among others, Dropbox, Google Drive, Google Ads, Monday.com, Asana, Mailchimp or Hubspot Tool.
From the Hubspot CMS, users can create, modify and publish images directly to save time eliminating back and forth between the platforms. Simply send files in Canva and then synchronize the Hubspot, where they can be used in emails, publications in social networks or blog items.
9 – The Resource Library
Canva has a very complete catalog of resources with more than 420,000 models of content to customize. Among them, there are models for invitations, presentation cards, flyers, bags or several publications in networks (banners, advertisements, advertisements, Real, stories). Canva also offers a media library that contains more than 75 million photos, videos and graphics, as well as 25,000 audio tracks and sound effects to make the content interactive and adapted to the set of objectives.
To go further, discover how to use the most recent AI tools in your strategy by downloading the artificial intelligence guide for content creation; Or discover the free AI content generator.
