You may think you have the most beautiful site in the earth, well designed, pleasant for visitors, etc. But, is this really the case? If your site hardly allows users to obtain certain information, or if it is not optimized to be displayed on different screens, User experience (UX) will be degraded. And, you probably know, but a bad ux is not very good for business. In this article, we will come back to The 8 signs who must Alert you to the quality of your UX.
UX problem n ° 1: your website does not convert
A well -designed website must generate new leads. If Your website converts less than 2 to 5 % of traffic into new opportunities (Sales, leads, requests, etc.), it simply does not attract enough, does not engage and does not convert visitors to potential customers. There are always reasons for this: a Proposal of value that is not up to par, An unclear message, including calls for action not visible enough. All these things that may seem ridiculous have a huge impact on your conversions.
UX problem n ° 2: the rebound rate of your website is too high
What are users doing when they can't find – quickly – what they are looking for on a website? They leave! If the Main pages of your website have one rebound/outlet rate of 50 % or more (which means that users are more numerous than to stay), this means that users do not find the information that interests them and that there is no reason for them to stay. It is a very clear sign of the bad UX of a website.
UX problem n ° 3: your website is slow to charge
Suppose you have Designed a website with a very nice designvisually attractive. But, when it comes to its performance … History is quite different. In particular, if the loading speed of your site is slow, no user will remain to appreciate the design that you have set up. On the contrary, it will completely abandon your site from the first seconds.
When your site does not take care of in a few seconds (Between 3 and 8 seconds According to studies), the user begins to be frustrated and it is more likely that he completely closes the tab to find another source of information. This may have a negative impact on your business, because you will lose your potential prospects From the first seconds, and all this simply because ofUser experience which is not the height.
UX problem n ° 4: lack of commitment on your website
When Internet users arrive on your sitethey are there For a specific reasonnamely interact with your brand, getting involved With her. Communication should not be one -way. She must be a dialogue Between you and your target audience. A lack of dialogue can completely degrade the user experience.
One of the ways to improve user engagement on your site? Social networks! The use of social networks on your siteas to show sharing buttons or the comments of Internet users, allows you to integrate new social experiences into your site. This allows trigger personal interactions on your site. But do not limit your attempts to increase the commitment of your visitors to social networks. Think about more innovative means to get there.
Whether it is to integrate a blog into your site or make white Or webinariesyou have to do everything in your power to nourish With your target audience.
UX problem n ° 5: users are not interested in the content of your website
When is the last time you studied the way users engage with your content and where you wondered …?
- Do they read it?
- Do they share it?
- Do they interact with the content?
- Do they want to know more?
If the answer is “no” (or “not sure”) to one of these questions, there is a good chance that your content has user experience problems. These problems can range from the readability of the text, its presentation, through the usefulness of the content and the ease of finding the information. A UX audit Who studies eyet-tracking, heatmaps and scrollmaps can reveal usability problems, while a qualitative study can reveal problems related to the content itself. Your user feedback can also reveal gaps or trends for new content.
UX problem n ° 6: your team does not feel like your website helps them in their work
Your website must support all of your teams (sales, marketing, HR, customer support, etc.) and help them better do their work. Ask your colleagues how the website works for them, how they use it. If it does not bring them anything, or worse, if they avoid it in a desired way, there may be a more important problem. For example, the sales team should praise the website that helps them conclude business. If they are embarrassed to send prospects to the website, it is because it is probably working against them, not for them.
UX problem n ° 7: The content of your website is rarely updated
A website that does not seem up to date can only be undermined by users. But the question that must be asked is: “How to make a website not lose its quality over time?”
At one point, the website will look outdated! Yes, but the trick is to use elements that can be changed regularly. For example, you can always change the images on your site, the blog can be updated regularly. You can also add new videos of your products or organize a contest. If you do not regularly make changes, your site will not prosperate. As simple as that!
UX problem n ° 8: your website is based solely on sales
Yes, your website is intended to sell your products/services and marketing. But the idea is to Design a site that provides information rather than a sales argument. Do not overwhelm users with commercial speech throughout their navigation. If you do this, the user experience will fall flat. What is important to do in the first place is to design a website for the user. The user needs information and must Feel that the website is designed to meet its needs. You will not succeed if your approach is too “seller”.
Consider Your website as a product that you offer users. And these users must appreciate all the experience of using this product. If you do it, you will be able toOffer an optimal user experience who will help you and your users, to achieve your different goals. In the event that your UX is not optimal, consider a redesign in collaboration with web experts.
